Clear Channel Airports Wins 10-Year Contract with the Port of Seattle to Provide Benchmark-Setting Media Program at Seattle-T...
October 12 2017 - 12:32PM
Business Wire
Clear Channel Airports Renews Deal with the Port of Seattle
via a Competitive Request for Proposal Process and Extends
Partnership Through 2027 with the 9th Busiest Airport
in the U.S.
New and Strikingly Beautiful Advertising Network Will Help
Global, National and Regional Brands Reach over 45 Million Annual
Passengers
Clear Channel Airports (CCA), a brand division of Clear Channel
Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of
iHeartMedia Inc., today announced it has signed a new 10-year
agreement with the Port of Seattle to provide a benchmark-setting
media program at the Seattle-Tacoma International Airport
(Sea-Tac). CCA will transition Sea-Tac and its valued advertising
partners seamlessly into a stunning, architecturally integrated
media advertising network. CCA has been the premiere display
advertising provider for Sea-Tac since 2007 and was awarded the new
10-year contract via a competitive request for proposal process
against other major competing outdoor (OOH) media companies. The
new partnership went into effect August 1, 2017 with the new
advertising program launching in 2018.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20171012006086/en/
The newly-designed stacked tower is one
of the many assets that advertisers will use to engage with
travelers through Seattle-Tacoma International Airport. (Photo:
Business Wire)
The new partnership will include a highly integrated and
aesthetically anchored design and fixtures that will compliment
architecture and passenger flow at Sea-Tac, attracting global,
national and local brands to reach its over 45 million annual
travelers. Sea-Tac and the city of Seattle continue to experience
tremendous yearly growth with the Puget Sound region serving as
home to some of the largest companies in the world including
Amazon, Microsoft, Starbucks, Costco, Alaska Airlines, Nordstrom,
Nintendo of America and multiple technology/e-commerce companies
such as Expedia, Zillow, Concur and PayScale.
Sea-Tac is one of the fastest growing large hub airports in the
U.S. for the past three years. Moving up four spaces to the ninth
busiest in the country last year, Sea-Tac has a regional economic
impact of more than $16 billion in business revenue and generates
over 170,000 jobs and more than $565 million in state and local
taxes. Currently, Sea-Tac’s 30 airlines serve 88 domestic and 24
international non-stop destinations.
CCA’s new, state-of-the-art displays and interactive technology
for Sea-Tac will include:
- Three unique digital networks
formatted and positioned for terminal-wide coverage and for local,
regional, national and international advertiser preferences:
- Ceiling-suspended LED high definition
video walls; each more than 100 square feet in size;
- Vertical concourse digital LCD network
targeting 100% of arriving and departing passengers;
- Baggage claim digital LCD network –
full bag carousel coverage including 100% of arrivals exposure and
extended passenger wait times.
- High-profile interior assets that
optimize visibility, impact and dwell time:
- Double-sided, ceiling-mounted banners
on ticketing/departures level and in high-dwell-time pre-security
areas;
- LED-illuminated and non-illuminated
eco-friendly tension fabric displays;
- Variety of eye-level, soffit-mounted
and floor-mounted illuminated signage;
- Exhibit spaces for specialty
displays/booths, experiential and branding/sponsorship
opportunities.
- Marquee exterior assets that
significantly impact passengers, greeters and transient
traffic:
- Pedestrian walk-over glass clings
connecting the parking/transportation deck to the terminal;
- Roadway-facing exterior banners on
parking deck exterior;
- Pedestrian breezeway banners connecting
SEA passengers to the Sound Transit light rail link.
“The Port of Seattle strives to provide a world-class experience
at Sea-Tac Airport for our travelers as the gateway to this
region,” said Lance Lyttle, Managing Director of Sea-Tac Airport.
“Creating a consistent look and feel within the media program
provides us the opportunity to incorporate our local Northwest
sense of place with national and international brands that will
ring true for locals and be a welcoming sight for visitors. Both
will come to realize there’s even more to enjoy in our region than
they might initially realize.”
“Seattle-Tacoma International Airport is one of our most
exciting partnerships because the Puget Sound region truly
represents innovation, cutting-edge technology and rapid growth,”
said Morten Gotterup, President, Clear Channel Airports. “Sea-Tac’s
surge to a top 10 airport in the nation is a testament to the
area’s economic strength and prospects, offering advertisers the
rare opportunity to reach a growing and an increasingly affluent
set of residents and business travelers each day. Sea-Tac is
dedicated to providing its passengers with the highest quality
amenities, and we’re looking forward to working closely with their
team to set a whole new standard for a media program befitting of
this trend-setting city.”
About Seattle-Tacoma International Airport
Operated by the Port of Seattle, Seattle-Tacoma International
Airport (SEA, KSEA) is ranked as the 9th busiest U.S. airport,
serving nearly 45.7 million passengers and more than 366,000 metric
tons of air cargo in 2016. With a regional economic impact of more
than $16.3 billion in business revenue, Sea-Tac generates 171,796
jobs (109,924 direct jobs) representing over $2.8 billion in direct
earnings and more than $565 million in state and local taxes.
Twenty-four airlines serve 83 non-stop domestic and 24
international destinations. More information can be found by
visiting www.portseattle.org.
About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear
Channel Airports is the premier innovator of contemporary display
concepts. The Company, a brand division of Clear Channel Outdoor
Americas (NYSE:CCO), one of the world's largest outdoor advertising
companies, currently operates more than 280 airport programs across
the globe and has a presence in 32 of the top 50 U.S. markets with
major airports. More information can be found on Clear Channel
Airports and Clear Channel Outdoor by visiting
www.clearchannelairports.com and www.clearchanneloutdoor.com
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version on businesswire.com: http://www.businesswire.com/news/home/20171012006086/en/
Clear Channel Outdoor AmericasJason D. King,
212-812-0064jasondking@clearchannel.com
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