The UPS Store Steps Up to Help Small Businesses Close the Deal on Small Business Saturday
October 11 2017 - 11:00AM
Small Business Saturday is like the big game for many independent
businesses, with millions of shoppers expected to shop small on
Saturday, November 25. But business owners won’t win the day simply
by opening – they need to close deals by turning browsers into
buyers.
The Small Business Saturday® initiative was created in 2010 by
American Express. This year, The UPS Store is launching a new
campaign to help businesses close more sales on Small Business
Saturday. The campaign will feature online videos of a helpful and
informative salesperson, “Mr. Closer” providing tips and sales
strategies to help business owners be more successful.
Additionally, small businesses can order The UPS Store® Closer Kit
print materials online, providing a range of affordable,
customizable print materials that are specifically designed to help
“on-the-fence” shoppers to make a
purchase.
“Small Business Saturday is an important time for small
businesses of all types, and it presents new opportunities to gain
customers on that day and beyond,” said Karen Kelly, director of
advertising for The UPS Store. “Most small businesses compete with
unique products and exceptional service, but it’s hard to provide a
personalized experience to every customer when your store is
jam-packed. The UPS Store is delivering tools and tips to help
business owners close this gap – and close more sales – on this
important day and throughout the holiday season.”
The numbers from last year’s Small Business Saturday demonstrate
the need for increased focus on closing more sales. In 2016, a
record 112 million Americans said they shopped independent
businesses on Small Business Saturday, a 13 percent increase from
2015. But even with this surge of shoppers, estimated sales
dipped slightly to $15.4 billion.*
The UPS Store Closer Kit Print Materials will include an array
of options for printed materials designed to help business owners
share their unique stories with customers, even during busy periods
when they’re unable to spend significant time talking to them in
person. Options include:
- Pass-Along Card: Specialized business cards that incorporate
reminder notes or special offers for shoppers to share with a
friend.
- Product Brochure: Allows businesses to quickly and effectively
share features and benefits.
- Merchandise Rack Card: Provides shoppers with relevant
background, even when an employee isn’t immediately available.
- The Come Back Card: Reminder cards that encourage customers to
return by a certain date.
With Closer Kit options starting at $9.99, businesses can order
the right combination of materials to best fit their business print
needs. Materials can be customized online via easy-to-use
templates at upsstoreprint.com/closer.
The Closer campaign will be supplemented with a series of online
videos and ads, which will highlight some of the challenging
scenarios owners are likely to face during Small Business Saturday,
along with recommendations on how to address them.
“For most businesses, the best salesperson is the business
owner, but many owners are stretched thin on busy days like Small
Business Saturday,” Kelly said. “With these videos, we’ll
demonstrate the power of print materials to help owners extend
their message to customers, and turn more browsers into
buyers.”
Videos and ads will run through November 25, though Mr. Closer
print materials are designed to help small businesses throughout
the busy holiday season and beyond. The right print products can
help small businesses close the deal, and for a limited time, all
print and select promotional products (e.g., shirts, mugs, totes)
available at upsstoreprint.com/closer are 30 percent off.
*Small Business Saturday Consumer Insights Survey, November 28,
2016
About The UPS Store With approximately 5,000 locations
across North America, The UPS Store network comprises the nation’s
largest franchise system of retail shipping, postal, print and
business service centers. The UPS Store locations in the U.S.
are independently owned and operated by licensed franchisees of The
UPS Store, Inc., a subsidiary of UPS (NYSE: UPS). Services,
products, pricing and hours of operation may vary by
location. For additional information on The UPS
Store, visit theupsstore.com. For information
on franchise opportunities for opening a The UPS
Store location, visit https://www.theupsstorefranchise.com. Follow
The UPS Store on Twitter at @TheUPSStore and like The UPS
Store on Facebook at facebook.com/theupsstore.
Jenny Robinson, The UPS Store
858-455-8846
jennyrobinson@upsstore.com
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