CHICAGO, Sept. 19, 2017 /PRNewswire/ -- SGK, a
division of Matthews International Corporation, and a leading
global brand development, activation and deployment provider that
drives brand performance, announced today that SGK Health's
Karin E. Bauer, vice president of
client services and Teresa Diehl,
associate creative director, will present Why Empathy-Driven
Marketing Works in a Changing Healthcare Marketplace in a
webinar on September 21, 2017,
1:00 P.M. (ET).
Healthcare is an empathy-driven industry. But changes in
healthcare information gathering and sharing across systems have
created a disconnect between quantity and quality of care. To win
with empowered healthcare customers you must provide brand-centered
relevance, based on insight into customer behaviors, perceptions
and preferences.
In Why Empathy-Driven Marketing Works in a Changing
Healthcare Marketplace, Bauer and Diehl will address how
branding and marketing consultants can help healthcare clients
shift to a more value-based, consumer-centric model. Registrations
for the September 21st
webinar will be accepted up until the 1:00
P.M. (ET) start time at http://www.brandsquare.com.
"Pharmaceutical companies, medical device manufacturers,
healthcare enterprises, and insurers are all facing a new reality:
the empowered healthcare consumer," said Karin E. Bauer, vice president of client
services, at SGK Health. "Health and wellness brands need to move
beyond selling products to creating brand relevance that inspires
choice."
Bauer added: "SGK Health looks forward to sharing our
methodology for creating this emotional connection, which is rooted
in strategy and brought to life to life through the right blend of
thoughtful deduction, intuitive ideation and attention to
detail."
"In research and development, the art of discovery lies in
asking the right scientific questions," said Teresa Diehl, associate creative director, at
SGK Health. "In branding and marketing, the art of winning lies in
design thinking – design thinking can help brands find solutions to
understand why empathy-driven marketing is the best way to connect
healthcare products to customers."
Trained in science and journalism, Karin
E. Bauer developed cancer therapies before honing her
research skills to focus on telling compelling stories about
products and organizations that move markets. A passionate advocate
for break-through technologies that transform healthcare for the
better, Karin has led in-house and agency brand strategy
communications on healthcare products and maintains strong ties to
the research and health technology communities that are driving the
future of healthcare.
Teresa Diehl has worked with some
of the world's leading consumer brands providing breakthrough
thinking and elegant design solutions. Teresa believes that
leveraging consumer-centric design thinking in healthcare is the
key to innovation in an industry undergoing dramatic
changes. Her work has attracted multiple industry awards
including a Bronze Pentaward and a Gold Graphis with work featured
in Taschen's Perfect Package series.
Learn how to use effective marketing and branding tactics to
create an emotional connection to build trust between healthcare
products and services and customers, register for Why
Empathy-Driven Marketing Works in a Changing Healthcare
Marketplace at http://www.brandsquare.com.
At SGK Health our proven global brand consulting,
communication and implementation expertise leverages rigorous
design thinking methodology that helps you eliminate risk, maximize
your investment and gain the biggest ROI possible. For more
information visit: http://www.sgkhealth.com
SGK is a leading global brand development,
activation and deployment company that drives brand performance. By
creating brands, activating and protecting brands, we help our
clients achieve higher brand performance. SGK's global footprint
spans more than 20 countries. SGK is part of Matthews
International Corporation (NASDAQ GSM: MATW). For
more information visit: http://www.sgkinc.com
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SOURCE SGK