Comcast Unveils New Katy Perry Destination on Xfinity X1
September 13 2017 - 12:00PM
Business Wire
Collection of Videos, Interviews, Voice
Commands and Behind-the-Scenes Clips Part of Xfinity’s Presenting
Sponsorship of Katy Perry’s ‘WITNESS: The Tour’
Comcast today announced that the company’s Xfinity brand,
presenting sponsor of Katy Perry’s ‘WITNESS: The Tour,’ has
launched a new Xfinity On Demand destination in collaboration with
Perry. Available to Xfinity X1 customers, the digital destination
features hours of Katy Perry content curated for fans, including
new songs and music videos, never-before-seen interviews,
behind-the-scenes tour footage, and messages from Perry
herself.
This Smart News Release features multimedia.
View the full release here:
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Comcast Unveils New Katy Perry
Destination on Xfinity X1 (Photo: Business Wire)
“The chance to make Xfinity a part of this is awesome fun, and
we’re thrilled to partner with Katy Perry to align our
entertainment brand with one of the most iconic pop stars of all
time,” said Matt Lederer, Executive Director of Partnership
Marketing at Comcast. “Katy’s fans can’t wait to have her back in
the spotlight with her new tour, and we’re proud to be able to
provide them with front row access to their favorite artist from
the comfort of their own homes.”
Through the X1 destination, fans looking to get
up-close-and-personal with the singer can access in-depth
interviews about Perry’s latest album, Witness, and also catch up
with backup dancers from some of her most memorable performances,
including “Left Shark.” The digital hub also hosts an extensive
catalogue of Perry’s chart-topping hits, along with episodes of
“The Making Of” for a view behind the scenes of music videos from
“California Girls” and “Firework” to “Swish Swish.”
“I’m excited to team up with Xfinity to share the whole Witness
experience with my fans. It means a lot to me for all of my fans,
no matter what their situation, to feel like they can come along
for the ride,” said Katy Perry. “I love that Xfinity X1 will be a
place where I can give fans weekly glimpses into all the different
facets of the tour - not just the work of it, but also the fun!
It’s a real peek behind the curtain, and up close and personal
access to me throughout the tour.”
To get even more out of the destination, Xfinity customers can
take advantage of the platform’s X1 Voice Remote feature to access
Perry’s content using 10 custom commands such as, “Witness Katy
Perry” and “Witness Katy Perry Swish Swish.” In addition, fans
might even hear a few words back from Katy Perry herself when
visiting select content and destinations.
Xfinity is launching a TV spot starring Katy Perry to announce
the launch of the new platform. The Katy Perry X1 destination will
be updated with new content throughout Perry’s tour, and is
accessible to Xfinity TV customers 24/7 with Xfinity On Demand. To
learn more visit xfinity.com/katyperry.
About Katy Perry and ‘WITNESS: The Tour'
WITNESS: The Tour is Katy Perry’s first run since the sold-out,
151-date Prismatic World Tour, which concluded in 2015 and was
hailed by Rolling Stone as “a show to damage retinas and blow
minds.” Perry made her Capitol Records debut with 2008’s One of the
Boys after signing to the label in 2007. She cemented her status as
a global superstar with the follow-up album, Teenage Dream (2010).
PRISM, her 2013 album, debuted at No. 1 on iTunes in 100 countries
and has sold more than 12.5 million adjusted albums worldwide. With
the singles “Roar," “Firework,” and “Dark Horse” each surpassing
the 10 million threshold including song sales and streams, Katy is
the only artist to earn three RIAA Digital Single Diamond Awards.
In her 10 years with Capitol, she has racked up a cumulative 18+
billion streams alongside worldwide sales of more than 40+ million
adjusted albums and 125+ million tracks. She is the most-followed
person globally on Twitter.
About Comcast
Comcast Corporation (Nasdaq: CMCSA) is a global media and
technology company with two primary businesses, Comcast Cable and
NBCUniversal. Comcast Cable is one of the nation’s largest video,
high-speed internet, and phone providers to residential customers
under the XFINITY brand, and also provides these services to
businesses. It also provides wireless and security and automation
services to residential customers under the XFINITY brand.
NBCUniversal operates news, entertainment and sports cable
networks, the NBC and Telemundo broadcast networks, television
production operations, television station groups, Universal
Pictures and Universal Parks and Resorts.
Visit www.comcastcorporation.com for more
information.
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version on businesswire.com: http://www.businesswire.com/news/home/20170913005992/en/
ComcastDebbie Frey, 215-286-4568Debbie_Frey@Comcast.com
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