CANTON, Mass., Aug. 22, 2017 /PRNewswire/
-- Baskin-Robbins, the world's largest chain of specialty ice
cream shops, today revealed findings from a new study – "What
Your Ice Cream Eating Preferences Say About You" –
that identifies personality traits based on how a person chooses to
eat their ice cream. The study was conducted in partnership with
Juliet A. Boghossian, behavioral
food expert and founder of Food-ology, You are HOW you
Eat®.
The study identified the following personality categories
based on ice cream eating preferences:
The Optimist: People
who prefer eating ice cream on a cone are idealists who lead
with their heart. Those who choose a sugar cone are
considered the life of the party and are funny, edgy and
performers, while those who favor a waffle cone tend to be
the host of the party, more traditional and nurturing caregivers.
Despite these differences, however, they both share the same core
values: passion, peace and purpose. The top ice cream flavors among
Optimists are Cookies 'n Cream and Chocolate Chip Cookie Dough.
The Realist: Those
who would rather enjoy ice cream in a bowl or cup are
analytical types who are rational thinkers. They're responsible,
dutiful, family-oriented and hardworking. Their favorite ice cream
flavor is Chocolate.
The Eccentric:
People who prefer a layered ice cream cookie sandwich have a
complex mix of contradictions. They tend to have both strong
introvert and extrovert tendencies and they're known to be
artistic, impulsive and idealistic. Their favorite flavor is
Cookies 'n Cream.
The Ambitious:
People who prefer ice cream sundaes are open, passionate,
motivated and loyalists who take calculated risks. Given their
loyal nature, they favor classic ice cream flavors like Vanilla and
Chocolate.
The Practical:
People who are partial to eating ice cream out of the carton
are resourceful, dependent, pragmatic, an introvert and are often
strong leaders. Chocolate and Chocolate Chip Cookie Dough are their
favorite ice cream flavors.
The Free Spirit:
People who prefer to enjoy their ice cream as a milkshake
are young at heart, fearless, athletic and are more likely to take
impulsive risks. Family and music inspires these people the
most.
"We're always looking for opportunities to celebrate the joy of
ice cream with our guests, especially during the hot summer
season," said Carol Austin, Vice
President of Marketing for Baskin-Robbins. "We hope ice cream
lovers everywhere enjoy hearing about what their ice cream eating
habits say about them. They may even be surprised to learn
something new about themselves or their family members and friends
simply from how they enjoy to eat their ice cream."
Other key findings from the survey include:
- Fifty-three percent of respondents chose ice cream as their
treat of choice when they have down-time or wish to unwind.
- More than 37 percent of respondents prefer to eat their ice
cream in a cup or bowl, followed by 26 percent preferring a cone,
12 percent opting to eat ice cream out of the carton, 11 percent
enjoying a sundae, 10 percent choosing a milkshake and 6 percent
preferring an ice cream cookie sandwich.
- The top three preferred ice cream toppings are hot fudge (29
percent), Caramel (17 percent) and whipped cream (15 percent).
- How many licks does it take to finish an ice cream cone?
Nearly 70 percent of respondents believe it takes at least 50 licks
to finish an ice cream cone, while approximately 30 percent believe
it takes 100 licks.
Ice cream cone and cup lovers can end the last month of the
summer on a sweet note and enjoy any flavor of Baskin-Robbins ice
cream on August 31 for $1.50 as part of Baskin-Robbins' Celebrate 31
promotion.*
Additional information on the "What Your Ice Cream Eating
Preferences Say About You" Study can be viewed here:
http://news.baskinrobbins.com/news/what-your-ice-cream-choice-says-about-your-personality
*Offer valid on August 31st.
Participation may vary. Scoop offer good on every size scoop. All
listed flavors are optional amongst Baskin-Robbins™ stores. Waffle
cones and toppings are extra. Cannot be combined with other offers.
Plus applicable tax.
Survey Methodology
Quantitative survey data and empirical research provided by
Behavioral Food Expert, Juliet A.
Boghossian, founder of Food-ology, You are HOW you Eat®.
Study consisted of a 12-minute online survey among 1,000 U.S.
adults (50/50 M/F; equally weighted across the nation). The margin
of error at the 95% level of confidence is +3.1%. Results are
representative of U.S. Census indicators.
About Baskin-Robbins
Baskin-Robbins is the world's largest chain of ice cream
specialty shops, providing guests with a wide array of ice cream
flavors and delicious treats at more than 7,800 retail shops in
more than 50 countries around the world. The brand was founded by
two ice cream enthusiasts whose passion for ice cream led to the
creation of many iconic ice cream flavors including Pralines 'n
Cream, Jamoca® Almond Fudge and Very Berry
Strawberry. Today, Baskin-Robbins has more than 1,300 ice creams in
its flavor library, and also offers custom ice cream cakes, frozen
beverages and Polar Pizza®. Its franchised ice cream
shops serve as places where people can connect and create special
memories while they explore a wide array of flavors, including a
new Flavor of the Month every month. Headquartered in Canton,
Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc.
(Nasdaq: DNKN) family of companies. For more information,
visit www.BaskinRobbins.com.
CONTACT: Justin Drake, Senior
Public Relations Manager, Baskin-Robbins,
justin.drake@dunkinbrands.com,781-737-3315
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SOURCE Baskin-Robbins