El Pollo Loco Focuses On Digital Initiatives To Better Serve Guests
June 14 2017 - 9:00AM
Company launches new loyalty rewards
program on redesigned mobile appFire-grilled
chicken chain offering delivery from select restaurant
locations
El Pollo Loco (Nasdaq:LOCO), the nation’s leading fire-grilled
chicken chain, today announced the launch of several new digital
initiatives including an all-new loyalty program called Loco
Rewards™, a completely redesigned mobile app and delivery service
from select restaurant locations.
“At El Pollo Loco, we believe leveraging technology
allows us to better connect with our customers and provide them
with a high-quality and differentiated dining experience,” said Ed
Valle, Chief Marketing Officer at El Pollo Loco. “Our new
platform not only allows us to reward our loyal fans, but also to
learn about their behaviors and become more targeted in our
communication.”
The all-new Loco Rewards loyalty program, developed
by Punchh, is available through El Pollo Loco’s mobile app.
The program offers customers one point for every dollar spent at El
Pollo Loco – with a $10 reward earned after collecting 100
points. In addition to a free entrée reward upon sign-up and
a birthday reward, customers may also receive surprise offers
tailored for them by participating in the program. Loco
Rewards members will be able to earn points, redeem rewards and
manage offers directly from the new app. For more details on Loco
Rewards, visit www.elpolloloco.com/rewards.
El Pollo Loco’s new mobile app is completely
redesigned and offers convenient features such as the ability to
find product and restaurant information, place meal and catering
orders, pay in advance, and allows for flexible pick up date and
time selection options, as well as coupon and special offer code
acceptance.
The new app is one of several new digital
initiatives. In addition to the Loco Rewards loyalty program, El
Pollo Loco also worked in partnership with Olo to enhance their
online ordering features, both in the app and on their website. The
new changes were designed to address customer’s changing needs and
offer increased access to the brand. Through Olo’s Dispatch
Delivery service, El Pollo Loco is now offering delivery of the
Company’s craveable hand-crafted, fire-grilled chicken and Mexican
entrees directly to its customers. Where available, customers
placing an online or mobile order will have the option to choose
delivery to their desired destination. El Pollo Loco will continue
expanding delivery service from additional restaurant
locations.
Guests can order online at
www.elpolloloco.com/order or by using the new El Pollo Loco app,
available for download now in both the Apple App Store and Google
Play Store.
About El Pollo Loco:El Pollo Loco
(Nasdaq:LOCO) is the nation's leading fire-grilled chicken
restaurant chain renowned for its masterfully citrus-marinated,
fire-grilled chicken and handcrafted entrees using fresh
ingredients inspired by Mexican recipes. With more than 470
company-owned and franchised restaurants in Arizona, California,
Nevada, Texas and Utah, El Pollo Loco is expanding its presence in
key markets through a combination of company and existing and new
franchisee development. Visit us on our website at
ElPolloLoco.com.
Like: www.facebook.com/ElPolloLoco
Follow on Twitter: @ElPolloLoco Follow on
Instagram: @ElPolloLoco Subscribe:
www.youtube.com/OfficialElPolloLoco Join Our Team:
www.elpolloloco.com/careers
Media Contact:
ICR
Christine Beggan/Lauren Andrich
LOCO@icrinc.com
203-682-8329
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