Target Commits $14 Million to Local Youth Soccer
August 01 2017 - 3:15PM
Business Wire
New grant program and pledge to build 100
new soccer play spaces by 2020 deepens retailer’s commitment to the
country’s fast-growing youth sport
Target Corp. (NYSE: TGT) today announced a $14 million
commitment to youth soccer through two new national initiatives,
including an $8 million local grant program, and a $6 million
partnership with the U.S. Soccer Foundation to build 100 new soccer
play spaces by 2020. These are the latest investments by Target in
the country’s fast-growing youth sport, and build on relationships
with Major League Soccer, Minnesota United FC, US Youth Soccer and
the U.S. Soccer Foundation, which were unveiled earlier this
year.
“Target’s commitment to soccer brings the game to more kids and
families across the country, and increases involvement at all
levels, from local youth leagues to professional teams. Our
multi-dimensional approach allows us to engage with players, fans
and families, no matter how they participate in the sport,” said
Rick Gomez, chief marketing officer, Target. “These new
programs reinforce the importance soccer plays at the local level.
Both unlock access to the sport for youth players and give Target
the ability to connect with our guests and team members in new
ways.”
$8 MILLION LOCAL YOUTH SOCCER GRANT PROGRAMTarget will
commit $8 million over the next four years to launch a grant
program to increase access to soccer for youth across the country,
supporting player registration fees, player and field equipment,
and professional development for volunteer coaches, with preference
given to programs serving in-need communities. Through a national
application process, Target will provide $1,000 grants to eligible
schools, government agencies, non-profit organizations and
non-profit regional/local soccer organization on behalf of each
Target store and distribution center in the U.S. All eligible
organizations can apply online at Target.com/grants through noon
CST Aug 30. The first year of grants will be awarded in November
2017.
100 NEW SOCCER PLAY SPACES BY 2020In addition to the
local grant program, Target will partner with the U.S. Soccer
Foundation to build 100 new soccer play spaces across the U.S. by
2020. Target’s $6 million commitment will enable the Foundation to
transform the landscape of underserved communities, turning play
deserts into safe and accessible soccer spaces and increasing
opportunities for youth through after-school programs and organized
sports.
“We are thrilled to partner with Target to make soccer more
accessible to hundreds of thousands of children across the country,
ensuring our nation’s youth have safe play spaces right in their
neighborhoods,” said Ed Foster-Simeon, president and CEO,
U.S. Soccer Foundation. “By working with Target, we will transform
underutilized spaces into hubs for physical activity, making
wellness attainable to all.”
The first three play spaces built through the partnership will
come to life in Chicago – home to the 2017 MLS All-Star Game
presented by Target – in 2017. Additional locations and cities will
be announced at a later date.
DEEPENING COMMITMENT TO LOCAL YOUTH SOCCERToday’s
announcement deepens Target’s commitment to furthering youth
soccer’s considerable growth in the U.S. and builds on the
retailer’s current support of US Youth Soccer. Target currently is
partnering with USYS, the country’s largest youth sports
organization, as its Official Retailer, an Official Partner and the
presenting sponsor of the Target United Cup – the largest
recreational youth soccer tournament in the country.
About TargetMinneapolis-based Target Corporation (NYSE:
TGT) serves guests at 1,816 stores and at Target.com. Since 1946,
Target has given 5 percent of its profit to communities, which
today equals millions of dollars a week. For more information,
visit Target.com/Pressroom. For a behind-the-scenes look at Target,
visit Target.com/abullseyeview or follow @TargetNews on
Twitter.
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version on businesswire.com: http://www.businesswire.com/news/home/20170801005316/en/
Target CorporationLee Henderson, Target Communications,
612-761-6804orTarget Media Hotline, 612-696-3400
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