MOORESVILLE, N.C., June 11,
2024 /PRNewswire/ -- Lowe's Companies, Inc. (NYSE:
LOW) today announced the promotion of Jennifer Wilson to senior vice president, chief
marketing officer, effective June 10,
2024.
In her expanded role, Wilson will oversee strategic brand and
product marketing, loyalty and personalization, promotional
planning, creative, media and Lowe's retail media network. As CMO,
she will also build out a new customer experience integration
organization designed to deliver end-to-end customer journeys to
better meet the needs of Lowe's consumers. Wilson will continue to
report to Bill Boltz, executive vice
president of merchandising, and remain focused on delivering
integrated marketing and merchandising strategies.
Wilson has more than 20 years of combined experience in
marketing and merchandising. She joined Lowe's in 2006 and most
recently served as senior vice president, enterprise brand and
marketing. She has held multiple leadership roles with Lowe's,
including vice president, integrated marketing, and merchandising
vice president, paint. Before joining Lowe's, she held various
leadership roles at nationally recognized advertising and marketing
agencies.
"Jen's extensive marketing, merchandising and home improvement
experience positions her well for this expanded role," said
Marvin Ellison, Lowe's chairman and
CEO. "She's consistently moving Lowe's forward, as recently
demonstrated by the successful launch of our MyLowe's Rewards
loyalty program and Lowe's retail media network. Jen brings a
data-driven approach and is helping us develop a deeper
understanding of the customer."
"I am humbled and excited for the opportunity to continue
elevating this great brand by leading a talented team of people who
are customer and data obsessed," Wilson said. "Working together
with the exceptional talent across the business, our goal is to
continue to unlock value for our customers while delivering
business results for Lowe's."
Wilson serves on the board of directors for the Ad Council. She
earned a bachelor's degree in marketing and public relations from
Kent State University.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home
improvement company serving approximately 16 million customer
transactions a week in the United
States. With total fiscal year 2023 sales of more than
$86 billion, Lowe's operates over
1,700 home improvement stores and employs approximately 300,000
associates. Based in Mooresville,
N.C., Lowe's supports the communities it serves through
programs focused on creating safe, affordable housing and helping
to develop the next generation of skilled trade experts.
Contact:
Steve
Salazar
Lowe's Companies, Inc.
steve.j.salazar@lowes.com
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SOURCE Lowe's Companies, Inc.