UTRECHT,
Netherlands, Feb. 7, 2025
/PRNewswire/ -- With the advent of AI and technological
advancements in medical communications, Turacoz recognizes that the
industry is navigating an era where technology, human insight, and
patient involvement are becoming increasingly interconnected. This
integration presents a unique opportunity to enhance the relevance
and impact of medical work. However, it remains crucial for
professionals in the field to continue upholding the principles of
integrity, transparency, and patient partnerships—values that serve
as the foundation of the profession.
Turacoz has always adopted the ethical principles of
transparency and integrity of ISMPP in all its medical writing
processes. Discussing this further at the ISMPP European meeting
2025, Dr Namrata Singh, Founder and
CEO of Turacoz Group mentions, "Every year, I have been a part of
ISMPP meetings in Europe and the
US where I discuss and present different case situations of how
Turacoz firmly stands by the core values of integrity and
transparency and have educated the authors and researchers on
ethical publishing of study results. This is the time to think
innovatively, adapt to the AI age, and upgrade yourself for the
futuristic medical writer's role. Over the last two years,
the Turacoz group has been very vocal about discussing the
best practices in medical writing with the growing impact of AI in
several international forums."
Dr. Namrata highlighted the growing role of data visualization
in scientific publications, noting that over the past 2-3 years,
80% of Turacoz's submissions include graphical or video abstracts,
often with lay summary videos for patients. She emphasized the
importance of visually engaging, byte-sized information for
healthcare professionals and patients. She further says: "Over the
past 2-3 years, there's been a growing emphasis on
patient-centricity in scientific communications. Patient engagement
now goes beyond educational materials to focus on patient
experiences, especially in rare diseases. With technological
advances, we can better reach patients, even creating patient
posters alongside scientific ones. A simple QR code on a scientific
poster can lead patients to a simplified version, enhancing
accessibility and understanding."
Embracing design-thinking as a framework to guide its innovation
and collaborative endeavours, Turacoz group marches ahead as a
pioneer to advocate using AI ethically in medical and scientific
communications and prepares to position itself as a technologically
driven medical communications solution provider in the
industry.
About Turacoz Group:
Turacoz Group serves as a strategic partner to biopharma
companies, medical technology firms, healthcare professionals, and
research institutes, guiding them through the complexities of
product and service development. We specialize in crafting Clear,
Cohesive, Complete, Concise, and Concrete scientific communication
tailored to specific target audiences. Whether in print or digital
formats, our solutions ensure that complex scientific data is
communicated effectively, enabling our clients to focus on their
core research and development efforts. By providing high-quality,
precise, and accessible content, we support our clients in
advancing innovation and improving patient care, driving success in
their respective fields.
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SOURCE Turacoz Group