- Bosch Mobility
focused on growth -- ambition to increase the Americas region to 25
percent of global revenue by 2029
- Consumer choice and
value drive innovation as industry evolves to electrification
- Bosch offers
comprehensive solutions for software-defined reality – helping to
balance consumer expectations with vehicle cost
- New by-wire braking
and steering concepts ultimately enable automation
Today, at the Bosch Mobility Experience 2024, Bosch is
displaying advanced technologies including several making their
debut in North America. Highlighted innovations, demonstrated
through dynamic displays at the company’s recently-upgraded proving
grounds in Flat Rock, Mich., include advanced by-wire systems,
comprehensive vehicle motion management and enhanced power loss
safeguards.
Consumer expectations are driving new vehicle technologies,
which also demand significant software developments. Bosch is
leading this transformation with the seamless integration of
advanced software, and hardware, in solutions that help to enable
precise vehicle control, enhance performance and support
safety.
“The North American market – and the U.S. in particular – has
been moving at an increased pace driven by new OEM strategies and
consumer behavior,” said Paul Thomas, president of Bosch in North
America and president of Bosch Mobility in the Americas. “Our
mobility team is focused on profitable growth as part of the global
Bosch portfolio. We have the benefit of tapping into a network of
innovators, technology, and manufacturing experts of the largest
automotive supplier in the world – but we also have the talent and
the license to develop solutions here in the region.”
The Americas is a critical growth region for Bosch, particularly
in the mobility sector. By 2029, the ambition for Bosch Mobility in
the Americas is to contribute approximately 25 percent of the
company’s global annual mobility turnover ($60.8 billion globally
in 2023), up from the current 20 percent ($12.4 billion in 2023),
reflecting Bosch’s commitment to the region's strategic importance.
The focus is on driving profitable growth by developing innovative
solutions to meet the requirements of original equipment customers
and the expectations of end consumers making vehicle purchasing
decisions.
The Bosch Mobility Experience event is focused on three main
themes:
- Evolution towards
electrification: Consumer choice and value drives innovation
- Journey towards
software-defined reality: Comprehensive solutions that meet
consumer needs on the path to software-defined vehicles
- Progression towards
by-wire: New braking and steering concepts ultimately enable
automation
Evolution towards electrification: Consumer choice and value
drives innovationIn the U.S., the pace of electrification
continues to shift and options such as hybrid vehicles continue to
emerge to support consumer choice in the market. At the same time,
vehicle affordability is a key consideration driving the pace of
electrification. As a long-standing expert in powertrain solutions,
Bosch supports customers with a variety of options to support these
trends.
Electrified axles are increasing in prominence as a
suspension design approach for automakers as the industry continues
on the path towards electrification. These eAxle systems are being
demonstrated at the Bosch Mobility Experience in collaboration with
Linamar, showcasing how the industry is collaborating to bring
forth new solutions for customers. The Ram 2500 technology demo
vehicle from Linamar is equipped with front and rear eUD10 Beam
eAxles, which create 4WD capability delivering over 15,200 Nm of
peak torque and 750 kW peak power. These eAxle Systems can be
applied to full EV, hybrid or hydrogen vehicle applications.
Bosch brings extensive system knowledge and industry-leading
tools for simulation and modeling to optimize the performance of
the motor, inverter and axle in one cohesive unit. Bosch offers
electrification products that seamlessly integrate with rigid axles
to enhance vehicle performance, towing capacity and payload
capabilities.
The complexity of vehicle electrical systems increases with
higher levels of electrification, software and automation.
Powernet Guardian, being shown for the first time publicly
in North America at the Bosch Mobility Experience, helps to provide
an ongoing power supply for safety-critical functions in the event
of a fault. The system provides real-time diagnostics and
monitoring of a vehicle's electrical system, including the battery,
alternator and power distribution network to help identify
potential issues before they lead to failures.
Journey towards software-defined reality: Comprehensive
solutions that meet consumer needs on the path to software-defined
vehiclesBosch is supporting its customers with software and
hardware solutions that continue the journey towards the
software-defined vehicle while also recognizing the need to manage
vehicle costs for the end consumer.
Vehicle Motion Management is a hardware-agnostic control
software layer that integrates and optimizes the various driving
dynamics systems in a vehicle to enhance overall performance,
safety and comfort. It controls vehicle motion in all six degrees
of freedom, coordinating braking, steering, powertrain and
suspension. Hardware-agnostic software features optimize vehicle
dynamics, handling and efficiency. In addition, Vehicle Motion
Management helps make the complexity of new vehicle architectures
manageable. Its systems-integrating software on central vehicle
computers controls the diverse actuators of the various vehicle
domains. It also can help contribute to improved fuel efficiency,
or EV battery management, by optimizing power delivery and braking
energy recovery.
Vehicle dynamics control 2.0, an innovative smart control
feature that helps enable the vehicle to think ahead, is part of
Vehicle Motion Management. Using information from the vehicle
dynamics sensors, the system helps to anticipate vehicle behavior
and can potentially intervene proactively.
Bosch is developing solutions specific to the North American
market. In 2022, data revealed that 11 million American households
owned a recreational vehicle. As interest in travel and outdoor
activities surges, making trailering easier and more accessible
could significantly boost sales of trucks and trailers.
Anywhere parking trailer, next generation technology
using software and sensors to automatically park a vehicle and a
trailer with the touch of a button, will be shown for the first
time publicly in North America at the Bosch Mobility Experience
event. Bosch is expanding on its Anywhere parking system designed
to simplify the parking process using data fusion from cameras,
sensors, geo-coordinates and input from the driver to park in a
precise position, even in difficult situations like unmarked
pavement or tight spaces.
Progression towards by-wire: New braking and steering
concepts ultimately enable automation Bosch will showcase both
brake-by-wire and steer-by-wire technologies at the Bosch Mobility
Experience. As the industry continues to work towards increasing
levels of automation options for vehicles, by-wire technologies are
a key enabler. These new technologies can allow for new
possibilities in human-machine interface and vehicle design.
The Brake Control Pad, being shown for the first time
publicly in North America at the Bosch Mobility Experience, enables
a new, fully-integrated brake-by-wire system that replaces the
traditional brake pedal with a force-based pad, requiring only a
simple touch of the brake to measure driver input. Instead of using
physical connections, the Brake Control Pad senses and sends
braking commands electronically, driving towards more precise
braking through improved integration with electrification and other
advanced driver assistance systems.
Bosch has a long and storied history in anti-lock braking
systems (ABS), dating back to 1969 with in-house predevelopment of
an anti-lock braking system that became standard on all new
vehicles in the U.S. in 2012. This groundbreaking technology was
developed to prevent wheel lock-up during braking, enhancing
vehicle control and safety. Over the decades, Bosch has continued
to innovate in ABS technology, expanding its applications to
trucks, motorcycles and now bicycles.
Bosch eBike ABS, which is now available in the U.S.
market, is an advanced anti-lock braking system designed
specifically for electric bicycles, enhancing rider safety and
control. The system continuously monitors wheel speed and adjusts
braking pressure to aid performance in a variety of conditions.
Press photos and videos are available on the Bosch Media
Service at us.bosch-press.com.
About BoschHaving established a presence in North America
in 1906, today the Bosch Group employs 42,000 associates in more
than 100 locations in the North American region (as of Dec. 31,
2023). Bosch generated consolidated sales of $16.5 billion in the
U.S., Mexico and Canada in 2023. For more information visit
www.bosch.us, www.bosch.mx and www.bosch.ca.
The Bosch Group is a leading global supplier of technology and
services. It employs roughly 429,000 associates worldwide (as of
December 31, 2023). The company generated sales of $99 billion
in 2023. Its operations are divided into four business sectors:
Mobility, Industrial Technology, Consumer Goods, and Energy and
Building Technology. With its business activities, the company aims
to use technology to help shape universal trends such as
automation, electrification, digitalization, connectivity, and an
orientation to sustainability. In this context, Bosch’s broad
diversification across regions and industries strengthens its
innovativeness and robustness. Bosch uses its proven expertise in
sensor technology, software, and services to offer customers
cross-domain solutions from a single source. It also applies
its expertise in connectivity and artificial intelligence in order
to develop and manufacture user-friendly, sustainable products.
With technology that is “Invented for life,” Bosch wants to help
improve quality of life and conserve natural resources. The Bosch
Group comprises Robert Bosch GmbH and its roughly
470 subsidiary and regional companies in over
60 countries. Including sales and service partners, Bosch’s
global manufacturing, engineering, and sales network covers nearly
every country in the world. Bosch’s innovative strength is key to
the company’s further development. At 136 locations across the
globe, Bosch employs some 90,000 associates in research and
development, of which nearly 48,000 are software engineers.
The company was set up in Stuttgart in 1886 by Robert Bosch
(1861–1942) as “Workshop for Precision Mechanics and
Electrical Engineering.” The special ownership structure
of Robert Bosch GmbH guarantees the entrepreneurial freedom of
the Bosch Group, making it possible for the company to plan
over the long term and to undertake significant upfront investments
in the safeguarding of its future. Ninety-four percent of the share
capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH,
a charitable foundation. The remaining shares are held by Robert
Bosch GmbH and by a corporation owned by the Bosch family. The
majority of voting rights are held by Robert Bosch
Industrietreuhand KG. It is entrusted with the task of
safeguarding the company’s long-term existence and in particular
its financial independence – in line with the mission handed down
in the will of the company’s founder, Robert Bosch.
Additional information is available online at www.bosch.com,
www.iot.bosch.com, www.bosch-press.com.
Exchange rate: 1 EUR = 1.0818
- Bosch Mobility Experience: Sept. 10 Press Release
Tim Wieland
Bosch
2488767708
tim.wieland@us.bosch.com