Expands into New Markets and Launches
Innovative Mandarin Education Channel
TAIPEI, Aug. 26,
2024 /PRNewswire/ -- TaiwanPlus proudly commemorates
its third anniversary on August 30,
2024, celebrating a remarkable journey of growth and
international expansion. In just three years, TaiwanPlus has
solidified its status as a leading international media
organization, amassing over 190 million views, nearly 1 million
social media followers, and more than 37.6 million hours of
viewership. With over 90% of its audience outside Taiwan, TaiwanPlus has firmly positioned
itself as a vital platform for sharing Taiwan's unique narratives and perspectives
with the global community.
TaiwanPlus CEO Michael Yu
remarked, "TaiwanPlus has become a vital bridge between
Taiwan and the world, and our
commitment to international engagement and global promotion has
been key to our rapid growth. Our success is driven by
understanding our audiences, responding to their feedback, and
continually enhancing our content. Social media and global
promotion have been pivotal to our growth."
Yu also expressed deep gratitude to the TaiwanPlus team and its
supporters, saying, "In these three years, we have made significant
strides in amplifying Taiwan's
voice on the international stage. TaiwanPlus is committed to
becoming the leading source for global understanding of
Taiwan."
Over the past three years, TaiwanPlus has strategically engaged
key global demographics, including business professionals,
tourists, and international students. This targeted approach has
led to an international audience comprising more than 90% of its
total viewership. The TaiwanPlus news team has established itself
as a crucial source of information for global media, particularly
during significant events involving Taiwan. Their comprehensive coverage of news, such as the Hualien
earthquake has been featured by prominent international outlets
like CNN, BBC, NHK, Bloomberg, and Al Jazeera.
Throughout its evolution, TaiwanPlus has refined its
programming, moving from an initial focus on five core
categories—news, culture, lifestyle, nature, and technology—to
offering more in-depth and nuanced content. Acclaimed programs such
as "Taiwan Talks," "Happy Fisherman," and "Taiwan's Mega Factories" reflect this
progression.
Continuing its mission to broaden its international presence,
TaiwanPlus recently launched on JioTV, India's leading over-the-top platform, further
extending its reach into new markets. Additionally, a new channel
dedicated to Mandarin language education has been added to
TaiwanPlus' online offering, featuring original programming
designed for a global audience. These strategic initiatives
underscore TaiwanPlus' commitment to becoming Taiwan's foremost international media
organization.
In its pursuit of excellence, TaiwanPlus has forged partnerships
with prestigious international media organizations, including ARTE,
VICE, and Discovery, resulting in the production of world-class
content. The platform has received 35 international award
nominations, with 12 wins to date.
As the digital media landscape rapidly evolves, TaiwanPlus
continues to lead with innovation, experimenting with diverse
formats and leveraging social media to connect with a global
audience.
About TaiwanPlus
TaiwanPlus is the premier global provider of
English-language news and infotainment from Taiwan — offering trustworthy news coverage,
informative perspectives on cross-strait relations, plus inspiring
lifestyle content focusing on food, travel and entertainment. Proud
to be based in one of Asia's most
vibrant democracies, our diverse team of journalists and producers
is committed to delivering independent news and stories that
inform, enlighten and inspire audiences worldwide. Get a global
perspective backed by a Taiwanese point of view on our website,
mobile app, TV channel and various social media channels.
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content:https://www.prnewswire.com/news-releases/taiwanplus-celebrates-three-years-as-a-leading-international-media-organization-nearing-200-million-global-views-302230119.html
SOURCE TaiwanPlus