Inspired by the boundless energy of pets, the
Pet Power activation transforms pets' footsteps into
electricity
ST.
LOUIS, July 12, 2024 /PRNewswire/ -- Today,
Purina is launching Pet Power, a new activation that helps pets and
their owners produce renewable electricity together. Pet Power
features a renewable electricity-producing walkway
using technology created by Pavegen, a company that develops
smart flooring technology, to harness the natural energy of pets to
produce and raise awareness around the power of renewable
electricity. Each step taken by pets and their owners will produce
about three joules of electricity.
"At Purina, we've always looked to pets for inspiration to drive
our actions, and now, inspired by their boundless energy, they're
helping us demonstrate the power of renewable electricity," said
Tiffany Gildehaus, senior manager,
environmental sustainability at Purina. "The Pet Power activation
is a small symbol of the importance of renewable electricity to
Purina's sustainability strategy."
Turning the movement of people and their pets into renewable
electricity is a first-of-its-kind use of the Pavegen technology,
aligning with Purina's ongoing efforts and commitment to creating a
more sustainable planet for pets and the people who love them. This
novel use of the technology showcases the role that everyone can
play in creating that future. Today, 95 percent of Purina's
electricity comes from investments in solar and wind power to help
make the food that powers your pet. Purina is on track to
achieve 100% renewable electricity by 2025 across its factory
network and corporate offices. Additionally, as part of Nestlé's
Net Zero roadmap, Purina is contributing toward a global target of
net-zero greenhouse gas emissions by 2050, designing more packaging
for recycling and reducing water consumption in factories.
The Pet Power walkway will be showcased at major pet-friendly
venues in St. Louis through the
end of September, with the first stop being at Bar K St.
Louis from July 13-31. Other
stops include Purina Farms and events such as the Great Forest Park
Balloon Race and the APA Canine Carnival. The walkway will capture
the energy of thousands of pets and people, which will be
collected in batteries that Purina will donate to the APA Adoption
Center.
"At Pavegen, our goal is to use technology to inspire," said
Laurence Kemball-Cook, CEO and
Founder of Pavegen. "We are thrilled that Purina is using our
kinetic technology to bring pets and people together to create
renewable electricity in such an innovative way."
For more information about Purina's renewable electricity
initiatives, visit
Purina.com/About/Sustainability/Renewable-Electricity.
About Purina
Nestlé Purina PetCare creates richer lives for pets and the people
who love them. Founded in 1894, Purina has helped dogs and cats
live longer, healthier lives by offering scientifically based
nutritional innovations. Purina manufactures some of the world's
most trusted and popular pet care products, including Purina ONE,
Pro Plan, Fancy Feast and Tidy Cats. Our more than 11,000 U.S.
associates take pride in our trusted pet food, treat and litter
brands that feed 46 million dogs and 68 million cats every year.
More than 500 Purina scientists, veterinarians, and pet care
experts ensure our commitment to unsurpassed quality and
nutrition.
Purina promotes responsible pet care through our scientific
research, our products, and our support for pet-related
organizations. Over the past five years, Purina has contributed
more than $150 million towards
organizations that bring, and keep, people and pets together, as
well as those that help our communities and environment thrive.
Purina is part of Nestlé, a global leader in Nutrition, Health,
and Wellness. For more information, visit purina.com or
subscribe here to get the latest Purina news.
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SOURCE Nestle Purina PetCare