Solution that empowers users to create
engaging and informative product descriptions
LONDON, July 9, 2024
/PRNewswire/ -- Hexaware today announced the launch of its Gen
AI App for Retailers in AWS Marketplace, a digital catalog with
thousands of software listings from independent software vendors
that make it easy to find, test, buy, and deploy software that runs
on Amazon Web Services (AWS). Designed specifically for e-commerce
retailers, the app leverages generative AI (Gen AI) to
automate product description creation, streamline
bulk image uploads, and transform product visuals to enhance
customer engagement and improve search engine optimization
(SEO).
AWS customers can now easily purchase and manage
Hexaware's Gen AI App for Retailers directly within the AWS
Marketplace.
"In today's competitive e-commerce landscape, captivating
product descriptions and visually appealing imagery are essential
for attracting and converting customers," said Arun 'Rak' Ramchandran, President & Global
Head – Consulting & GenAI Practice, Hi-Tech & Professional
Services, Hexaware. "Gen AI App for Retailers empowers
retailers to overcome these challenges by automating tedious tasks
and generating content that we believe resonates with their target
audience."
The app functions as an image-driven product description
generator. It analyzes uploaded product images and automatically
generates descriptions, saving retailers time and resources. It
also streamlines inventory management by allowing users to
simultaneously upload product images for multiple items. The app's
'Shift Image Lifestyle Transformation' feature uses Gen AI to
update product visuals, aligning them with the desired brand image
and lifestyle aesthetic to foster a more personalized shopping
experience.
Arun 'Rak' Ramchandran
added, "By leveraging the app's suite of features, e-commerce
retailers can create a trifecta approach for achieving their goals.
First, visuals paired with SEO-rich descriptions will grab
attention and boost search rankings. Second, engaging descriptions
will keep customers interested and drive conversions. Finally,
automation frees up valuable time for strategic initiatives,
allowing retailers to focus on what matters most."
"This app leverages Hexaware's comprehensive data and AI
capabilities to not only automate but also intelligently amplify
the content creation process," said Girish Pai, Global Head – Data & AI,
Hexaware. "By utilizing targeted prompts and large language
models (LLMs), it optimizes product descriptions for search engines
and creates lifestyle images to enhance the consumer experience. We
are excited about this AI-driven solution that aims to solve a
real-world business problem by providing a solution that augments
business owners' capabilities."
About Hexaware Technologies
Hexaware is a global technology and business process services
company. Our 30,000+ Hexawarians wake up every day with a singular
purpose: to create smiles through great people and technology. With
this purpose gaining momentum, we are well on our way to realizing
our vision of being the most loved digital transformation partner
in the world. We also seek to protect the planet and build a better
tomorrow for our customers, employees, partners, investors, and the
communities in which we operate.
With 50 offices in 19 countries, we empower enterprises
worldwide to realize digital transformation at scale and speed by
partnering with them to build, transform, run, and optimize their
technology and business processes. Learn more about Hexaware at
https://www.hexaware.com.
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