- Up more than 12% versus the first half of last year, Mitsubishi
Motors' sales mirror recently announced North American business
plan, "Momentum 2030"
- Strongest first-half sales since 2021
- Outlander continues to lead the way as the volume-leader
- Outlander, Eclipse Cross, Mirage and Mirage G4 all up
year-over-year
- "Momentum 2030" long-range North American business plan
outlines strong future with new vehicles, new dealerships, new
processes.
FRANKLIN, Tenn., July 2, 2024
/PRNewswire/ -- Just six weeks after announcing its new North
American business plan, Momentum 2030, Mitsubishi Motors North
America, Inc. (MMNA) closed out the first half of 2024 with strong
sales of 51,130, up 12.3% over the first half of 2023. This is the
strongest first-half sales result for MMNA since 2021. Calendar
year-to-date (CYTD) sales of Outlander, Mirage/Mirage G4 and
Eclipse Cross were up 1.3%, 85.5% and 38.2%, respectively, showing
strong momentum for the brand entering the second half of the
year.
MMNA Q2 sales totaled 22,727 units, down 7.6% year-over-year,
however, Mirage hatchback sales more than tripled at an increase of
243.4%. Mirage G4 sales also increased 70.3% for the same period,
notching a 146% increase for the Mirage lineup collectively.
For more information on the full lineup of Mitsubishi vehicles,
visit MitsubishiCars.com.
For more information on MMNA, visit media.mitsubishicars.com.
News and Notes
- MMNA announced details of its forward-looking North American
business plan, dubbed "Mitsubishi Motors Momentum 2030", in May.
Outlining business and product plans through fiscal-year 2030, the
plan was first revealed to the company's dealer partners in a
national dealer meeting in Nashville,
Tenn., and was met with considerable enthusiasm and
excitement. Plan highlights include:
- Electrification with a blend of powertrains – hybrid, plug-in
hybrid, battery electric
- One new or completely refreshed vehicle to debut each year
between fiscal 2026 and fiscal 2030; new vehicles to be introduced
across more segments, nearly doubling the number of product
offerings
- Dealer network expansion to cover more sales markets across the
U.S.; new-design dealerships to be introduced, reducing the cost of
entry for dealer partners and heralding a new way to shop for and
buy new cars
- Technology and innovation will be the hallmark of MMNA's sales,
marketing, and customer satisfaction processes
- The June reopening of the Port of Baltimore, following the partial collapse of
the Francis Scott Key bridge, improved vehicle delivery logistics
for MMNA and its dealer partners. MMNA resumed operations at the
Port of Baltimore on May 25.
- Industry-wide challenges associated with the CDK cyberattack
impacted approximately one-third of MMNA's dealer partners across
the U.S.
- During the quarter, MMNA announced the promotion of
Katherine Knight to the newly
created role of Senior Vice President, Chief Legal and
Administrative Officer. This new position further aligns key
strategic functions within MMNA under Katherine's leadership. She
continues to report to Mark Chaffin,
President and Chief Executive Officer.
Individual model sales results:
|
Q2 2024
|
Q2 2023
|
YTD 2024
|
YTD 2023
|
MIRAGE
|
4,859
|
1,974
|
9,862
|
5,316
|
OUTLANDER
SPORT
|
3,324
|
3,879
|
7,893
|
8,492
|
OUTLANDER
|
10,645
|
14,368
|
24,491
|
24,182
|
OUTLANDER PLUG-IN
HYBRID
|
1,374
|
1,620
|
2,896
|
3,217
|
ECLIPSE
CROSS
|
2,525
|
2,761
|
5,988
|
4,333
|
TOTAL ALL
|
22,727
|
24,602
|
51,130
|
45,540
|
ABOUT MITSUBISHI MOTORS NORTH
AMERICA, INC.
Through a network of approximately 330
dealer partners across the United
States, Mitsubishi Motors North America, Inc. (MMNA) is
responsible for the sales, marketing, and customer service of
Mitsubishi Motors vehicles in the U.S. MMNA's recently announced
five-year business plan – "Momentum 2030" – outlines the
brand's mid-term intentions for product and business
transformation. MMNA will expand and refresh its vehicle
lineup in the U.S. with one new or completely refreshed model
to debut each year between now and 2030. Powered by a selection of
advanced-technology internal combustion engines, hybrids, plug-in
hybrids, and battery electrics, the product line will nearly double
from today's four vehicles. Momentum 2030 also includes a
vision for a modernized retail sales model and plans for network
expansion and sales growth.
MMNA has its headquarters in Franklin,
Tennessee, as well as corporate operations in California, Georgia, Michigan, and New
Jersey.
For more information on Mitsubishi vehicles, please
visit media.mitsubishicars.com.
Contact
Jeremy
Barnes
Senior Director, Communications and Events
jeremy.barnes@na.mitsubishi-motors.com
Mobile: 714-296-1402
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SOURCE Mitsubishi Motors North America, Inc.