Two American Icons Embark on an Exclusive
Collection, Road Trip and a Once in a Lifetime vineyard
vines Custom Jeep Gladiator Giveaway
STAMFORD, Conn., July 2, 2024
/PRNewswire/ -- vineyard vines, the lifestyle apparel brand
renowned for its iconic smiling pink whale logo and classic, casual
clothing, is thrilled to announce its first-ever collaboration with
Jeep®, the legendary SUV brand. This July, as vineyard vines
celebrates their 26th birthday and Jeep rings in its 83rd, the two
brands will introduce an exclusive capsule collection that
celebrates their shared passion for adventure and the outdoors. The
collection will launch online at vineyardvines.com and in select
stores along with a sweepstakes to win a custom vineyard vines Jeep
Gladiator among other prizes. The collaboration pays tribute to the
early days of vineyard vines when Co-Founders Shep and
Ian Murray would travel across New
England selling ties out of their own Jeep Wrangler.
The limited-edition vineyard vines X Jeep capsule collection
features apparel in soft fabrics and colorways reminiscent of a
beach sunset perfect for summer adventures. Fans can look forward
to stylish and comfortable hats, sweatshirts, shirts, and shorts,
for men and women, all embodying the laid-back vibe of both brands.
To celebrate this collaboration, a custom vineyard vines Jeep
Gladiator will embark on a promotional road trip, stopping in
select locations to showcase the collection, host exclusive events,
and promote the Enter-to-Win a custom Jeep vehicle X vineyard vines
sweepstakes.
"In 1998, we followed our dreams and started selling ties out of
the back of a Jeep Wrangler on Martha's Vineyard. Now, partnering with the
Jeep brand for an exclusive collection, road tour, and giveaway is
the ultimate 'Every Day Should Feel this Good' moment for us," said
Shep Murray, Co-Founder of vineyard
vines.
"We have been chasing our dream of vineyard vines in a Jeep
since we were able to drive. There's no better feeling than being
behind the wheel of a Jeep vehicle. Be it an old CJ-7 or one of
today's Rubicons, the feeling is the same: boundless opportunity,
freedom ahead and the ability to chase your dream! It's come full
circle and we are so happy to be able to share our love of Jeeps by
giving away a custom vineyard vines Gladiator Rubicon that we
specced out specifically to embody the EDSFTG life," added
Ian Murray, Co-Founder of vineyard
vines.
"The Jeep brand holds a rich, truly American history that is
steeped in freedom and adventure and holds a unique place deep in
the hearts of our owners and enthusiasts as well as fans and
followers," said Kim Adams House,
head of licensing, merchandising and multicultural marketing,
Stellantis. "Vineyard Vines and its 'good life' ethos expresses a
dimension of the Jeep brand's qualities and its, 'Go Anywhere, Do
Anything' spirit . This special collaboration creates an authentic
bridge, allowing each brand's communities to demonstrate their love
of both brands at the time that those golden New England summers
begin."
Jeep and vineyard vines were brought together by FCA's licensing
agent, IMG. For more information on the vineyard vines X Jeep
Collection, details on the road tour and giveaway, please
visit vineyardvines.com or follow the brands on social
media using the hashtag #VVJeepGiveaway.
ABOUT VINEYARD VINES
A company best known for its
smiling pink whale logo, vineyard vines was founded in 1998 on
Martha's Vineyard when brothers
Shep and Ian Murray cut their ties
with corporate America to start making ties that represented the
Good Life. In addition to signature neckwear, vineyard vines offers
a variety of clothing and accessories for men, women and children.
Products are sold in over 600 specialty and department stores
worldwide, through a seasonal catalog at 1.800.892.4982, online at
vineyardvines.com and at over 100 freestanding stores.
ABOUT JEEP
Built on more than 80 years of legendary
heritage, Jeep® is the authentic SUV brand that delivers
legendary off-road capability, interior refinement, high-tech
features, and versatility to people who seek extraordinary
journeys. The Jeep® brand delivers an open invitation to live
life to the fullest by offering a broad portfolio of vehicles that
continues to provide owners with a sense of safety and security to
handle any journey with confidence. Jeep® Wave, a premium
owner loyalty and customer care program that is available to the
entire Jeep® 4x4 lineup, is filled with benefits and exclusive
perks to deliver Jeep® brand owners the utmost care and
dedicated 24/7 support. The legendary Jeep® brand's off-road
capability is enhanced by a global electrification initiative that
is transforming 4xe into the new 4x4 in pursuit of the brand's
vision of accomplishing Zero Emission Freedom and added 4x4
capability. All Jeep® brand vehicles will offer an electrified
variant by 2025.
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SOURCE VINEYARD VINES