QINGDAO,
China, July 2, 2024 /CNW/ -- Hisense, a global
leader in consumer electronics and appliances, today announced a
partnership with Safe-Hub Berlin, to unite a diverse community of
young people through the power of football during the UEFA EURO
2024™. As an official partner of UEFA EURO 2024™, Hisense will
support a series of 16 public viewings at Safe-Hub Berlin, where
young fans will be able to watch the tournament in a safe and
welcoming environment as well as participate in sports, and
educational sessions that promote inclusion and cohesion.
Safe-Hub Berlin, located in the district of Wedding, offers
young people a safe space to play, learn and grow, also a space
where they can experience the thrill of the UEFA EURO 2024™.
Hisense's collaboration with Safe-Hub Berlin underscores Hisense's
commitment to investing in the potential and success of young
people, enabling them to lead happy and healthy lives.
Through this partnership, Hisense is providing financial support
for the public viewing and state-of-the-art Hisense products to
Safe-Hub Berlin to facilitate the organization of 16 public
viewings of the UEFA EURO 2024™ matches for young people in
Wedding, Berlin. These viewings
will not only offer an exciting football watching experience but
also include football tournaments and on-site sessions that promote
team building.
To celebrate and promote this unique partnership, Hisense
produced an exciting video to raise awareness and support for
Safe-Hub Berlin and the upcoming viewings. The promotional video
features local community members and Safe-Hub coaches, giving a
preview of what young people will be able to experience during the
upcoming UEFA EURO 2024™ viewings at Safe-Hub Berlin. Watch the
film: https://youtu.be/Utxwa-nZkrU
Hisense expressed its pride in partnering with Safe-Hub Berlin
to offer young people in Wedding the chance to experience EURO
2024™ in a safe and supportive setting. The brand emphasized that
this initiative aligns perfectly with their belief that investing
in communities is essential for creating a brighter future for
everyone.
"I would like to thank Hisense for making the Community Watch
Parties possible during EURO 2024™. Through the donations from
Hisense, we have created a safe space in the neighbourhood where
young people can come together to watch the tournament." Said
Jasmina, Operations Director Safe-Hub Germany.
This year marks the third consecutive UEFA European
Championship™ that Hisense has partnered the event, and recent its
'BEYOND GLORY' campaign featuring Global Ambassadors Iker Casillas and Manuel
Neuer, highlighting Hisense's aim to push boundaries and its
commitment to developing pioneering home appliance technology in
the pursuit of improving everyday life.
About Hisense
Hisense is a leading global home appliance and consumer
electronics brand and official partner of the UEFA EURO 2024™.
According to Omdia, Hisense ranked No. 2 globally for TV shipments
and No. 1 in 100" TVs in both 2023 and Q1 2024. The company has
expanded quickly to operate in more than 160 countries and
specializes in multi-media goods, home appliances, and intelligent
IT information.
About Safe-Hub
Safe-Hub® is an innovative infrastructure and
platform for holistic youth and community development. It is a
physically and emotionally safe space for young people, their
families and communities. Here, they can access services,
opportunities and support from strong role models through a
sports-based after-school programme with a special focus on health,
education, employability, local economic development and green
solutions. Safe-Hub infrastructure provides a campus for local
NGOs, government and service providers, making each Safe-Hub an
innovative collaboration place with only one main focus: holistic
support for young people, their families and the community.
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SOURCE Hisense