SCCG Management is excited to announce a first-of-its-kind
strategic joint venture with KSN Gaming to bring "BooRay!" to a
global audience. This card game, with its deep-rooted history, has
evolved into a cultural sensation embraced by athletes,
celebrities, and elite circles. With SCCG’s extensive expertise in
the gaming and entertainment sectors, they will work closely with
KSN Gaming, guiding BooRay! through regulatory processes and
developing comprehensive market entry strategies for global
expansion. SCCG will also support BooRay! with global distribution,
business development, and brand exposure in the gaming, sports, and
entertainment industries. Their joint efforts include distributing
BooRay! across retail, social, and online casinos, launching
exclusive merchandise, and building a luxury lifestyle brand around
BooRay!.
Led by Kahari Nash, known as "The BooRay! King," and supported
by former NBA stars Kendrick Perkins and Mario Chalmers, who
actively serve as board members, BooRay is set to transcend its
status as a game to become a lifestyle movement.
Stephen Crystal, Founder and CEO of SCCG Management, said: "We
are incredibly excited about our joint venture to support BooRay!
on its journey to becoming a major player in the global gaming
industry. With its unique blend of strategy and social engagement,
BooRay! has the potential to revolutionize how people play and
experience card games. Our extensive network and expertise will
help bring BooRay! to digital platforms, brick-and-mortar casinos,
and beyond, ensuring its global exposure and success.”
Kahari Nash, “The BooRay! King” and Founder and CEO, KSN Gaming,
added: "BooRay's immense potential became evident during
high-stakes matches with icons like Rajon Rondo, John Wall, and
Draymond Green. The idea began after we had run up the tab to $9.2
million between them, and I knew we had a great problem on our
hands. The excitement from industry legends like Phil Ivey
confirmed our vision, as the world will now see the biggest names
in pop culture playing BooRay!. We're turning BooRay! from a locker
room favorite into a household name. With SCCG Management's
support, we are ready to take BooRay! to a global audience."
Kendrick "Big Perk" Perkins, NBA Champion & ESPN Analyst,
commented: "For 14 seasons, I was one of the biggest “BooRay!”
players in the NBA. Kahari was always a towering figure among
players and entertainers. When he told me he was going to
commercialize “BooRay!” with the first regulated gaming app and
casino table game, I knew he was about to change the game. I'm
proud to be Team BooRay!"
Mario Chalmers, NCAA & 2X NBA Champion, shared: "When I got
the call from Kahari 'The BooRay! King' to join Team BooRay!, it
was a no-brainer. It took me back to my time at Kansas, hitting the
'Big Shot' against Memphis and going on to win the NCAA
Championship, and in Miami, winning back-to-back championships with
'The Big 3'—Dwyane Wade, Chris Bosh, and LeBron 'King' James.
During that time, we played some of the highest stakes BooRay!
games in the NBA. I knew I had to be a part of the future of
BooRay!"
BooRay! has become a nationwide sensation, captivating both
casual players and high-stakes enthusiasts. Its unique blend of
strategy, chance, and social interaction is loved by celebrities
like Michael Jordan, Tom Brady, Kevin Hart, and James Harden. This
engaging game offers a dynamic experience that appeals to a wide
and diverse audience.
BooRay, also known as Bourré, is a trick-taking gambling card
game that originated in the Acadiana region of Louisiana and is
also popular on the Greek island of Psara, where it is known as
Boureki. The game aims to win the most tricks (rounds) in each hand
to claim the pot. Players who can't win the most tricks must avoid
getting "Boo'ed," which means taking no tricks at all and incurring
a severe penalty, typically matching the total money in the
pot.
SCCG Management, the leading advisory firm in the gambling
industry, will provide global support to bring BooRay! to the
masses. This includes integrating the game into both digital
platforms and brick-and-mortar casinos, raising investment, and
establishing partnerships with globally recognized brands and
influencers. By integrating SCCG's ecosystem of best-in-class
gaming partners and brands, the aim is to maximize revenue streams
and solidify BooRay's place within gaming and entertainment.
ABOUT BOORAY!
BooRay! is a trick-taking gambling card game that has evolved
from its regional roots into a nationwide sensation, captivating
top athletes and celebrities. Combining high-stakes gameplay with
social interaction, BooRay! is a favorite in both casual and
competitive environments. Beyond the game, BooRay! is developing
into a luxury lifestyle brand, offering exclusive merchandise and a
rich tradition of entertainment that transcends the typical gaming
experience. From high-profile matches to mainstream popularity,
BooRay! is more than just a game—it's a cultural phenomenon.
https://www.playbooray.online
ABOUT SCCG MANAGEMENT
SCCG Management is a leading advisory firm in the global gaming
industry, with over 100 best-in-class client partners specializing
in iGaming, Sports Betting, Sports Marketing, and Gaming
Technologies. With a worldwide footprint, SCCG operates offices in
each global region, delivering valuable insights, expertise, and
opportunities. With over 30 years of industry experience, the firm
provides a range of services, including Go-To-Market strategies,
market penetration and expansion, strategic partnerships, and
operational assessments, which encompass IP management, mergers and
acquisitions, and sponsorship agreements. SCCG also offers a
full-service sales team for global product distribution. Anchored
by a commitment to innovation and excellence, SCCG continues to
shape and invest in the future of the gaming industry.
https://sccgmanagement.com/
CONTACT
Stephen A. Crystal, SCCG Management
WhatsApp: +1 (725)
502-5033
Email:
Stephen.Crystal@sccgmanagement.com
Social Media:
https://www.linkedin.com/company/sccg-management
A video accompanying this release is available
at: https://www.globenewswire.com/NewsRoom/AttachmentNg/f571a6df-bb3d-4025-a586-8939ebbfd520