SHANGHAI, June 28,
2024 /PRNewswire/ -- A news report from
english.shanghai.gov.cn:
The Shanghai Summer International Consumption Season Global
Promotion Conference was held on June
21 at the Sinan Mansions Literature House, hosted by the
Shanghai Municipal Commission of Commerce and the Information
Office of Shanghai Municipality.
Shanghai Summer, a summer consumption promotion event, will take
place from July to October, welcoming both domestic and
international consumers to gather in Shanghai, explore the city, and enjoy its
vibrant summer atmosphere.
Unveiling of official Shanghai Summer logo
The international consumption season has introduced a new logo
crafted to invigorate urban summer spending. The logo, revealed
during the conference, incorporates elements of Shanghai's cityscape. The design features a
mosaic of shapes forming a stained-glass window with vibrant colors
that represent the energy of Shanghai in summer.
Launch of global promotion campaign
The global promotion of Shanghai Summer has commenced, inviting
people from around the world to visit and enjoy Shanghai. The campaign video will be featured
across various multilingual media platforms, including Shanghai
Let's Meet, IP Shanghai, International Services Shanghai, City News
Service, and 25 other travel, social, news, and image platforms.
These efforts aim to reach a broad international audience,
highlighting the unique appeal of Shanghai's summer events.
Introduction of Shanghai Summer smart activity
schedule
To ensure tourists do not miss any exciting events during their
stay, the smart activity schedule for Shanghai Summer has been
launched. Accessible through the WeChat mini-program "I GO
Shanghai", it offers intelligent scheduling, information services,
and AI-powered Q&A in both Mandarin and English. This tool is
designed to enhance the visitor experience by providing easy access
to event details and personalized itineraries.
A Plethora of exciting activities
Shanghai Summer 2024 promises a rich tapestry of events spanning
from the first weekend of July to the second weekend of October.
The lineup includes seven major internationally influential
events:
- On Top of the Pyramid: The Civilization of Ancient Egypt
Exhibition
- The First Shanghai International Cruise Festival
- City Walk Pro: Experience Shanghai Now
- Shanghai Tourism Festival
- The First Shanghai International Light Festival
- The First Shanghai International Electronic Music Festival
- ATP 1000 Shanghai Masters
In addition to these marquee events, there will be 58 other key
activities with domestic and international appeal, such as
performances by the Berliner Philharmoniker and Blue Man Group, as
well as the MXGP Motocross World Championship.
Shanghai is extending a cordial
invitation for global tourists to partake in the excitement of
Shanghai Summer firsthand.
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SOURCE english.shanghai.gov.cn