THX Launches Upgraded THX Spatial Creator with New Motion Feature for Creators to Add the Thrills of Synchronized Immersive Audio to Any Mix!
June 27 2024 - 11:30AM
Business Wire
Exclusively Available on Plugin Alliance
Marketplace, THX Spatial Creator Now Available with a Must Have
Host of New Features
THX Ltd., a world-class high-fidelity audio and video tuning,
certification, and technology company, and Plugin Alliance, the
go-to online marketplace and distribution partner for
analog-modeled audio plugins, today launched version 1.1 of THX®
Spatial Creator, a digital audio workstation (DAW) plugin
compatible with most any DAW. THX Spatial Creator version 1.1
boasts a host of new features that enhance the immersive audio
quality of the music and videos created with it. For example, with
a key new feature creators can automatically synchronize any motion
preset to match the tempo of their project or song’s beats per
minute (BPM). The result is a quick and efficient way to add
spatial detail to music mixes and video or podcast audio tracks
that are immersive and completely synchronized with the rhythm as
intended by the artist.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240627695703/en/
THX Spatial Creator empowers musicians to
add realism to audio tracks with Motion Sync and Room Pre-sets
(Photo: Business Wire)
“It has long been THX’s mission to empower artists,” said Mike
Henein, director of product development, THX Ltd. “Mixing your
music in immersive audio formats provides a plethora of benefits
for you and your audiences. It enhances your creative expression,
increases listener engagement and future-proofs your music.
Download THX Spatial Creator today and start mixing. We are
confident your listeners will thank you for the results.”
THX Spatial Creator version 1.1 offers five new motion modes,
and six new room presets, and even adds 4K resolution monitor
support, giving creators more dynamic options and tools to build
their content and help bring their concepts to reality to delight
their audiences. When using the new tempo-based motion “Sync”
feature, any preconfigured motion pattern will automatically
synchronize to the project or song’s beats per minute. The sound
source will automatically follow these preset patterns, like a
circle or oval around your head, or left-to-right or front-to-back
auto-panning. The Run control can operate in both “Free” motion
which lets the creator manually start and stop the motion, and now
also in “Sync” mode for auto-synchronizing to beats per minute. The
creator also can have even more control by automating the Source
Parameters to generate increasingly interesting and complex motion
effects, which might include the sound source alternating between
static and actively moving. The enhanced Acoustic Parameters offers
four sets of controls: HRTF (head related transfer function), Size,
Room, and Filter. These controls allow for customization and
fine-tuning of the virtual room, gain controls, room presets, and
tonal characteristics of the spatialized content. Also, an
extensive new list of preset rooms has been added including Large
Club, Concert Hall, Wine Cellar, Live Drum Room, and Podcast Speech
to quickly get the creator to the desired effect.
THX Spatial Creator was first introduced last fall (introduction
video here) and empowers artists to convey immersive narrative
elements. Immersive audio music mixes can make the listener feel
they are surrounded by the instruments and by the artist. This can
create a euphoric sense of being enveloped by the music,
intensifying the impact of the song. For videos or movies, take a
romantic scene, for example, where intimate whispers that feel like
they are right in the listener’s ear, can evoke a strong emotional
response now that audio elements can be positioned more
authentically in the virtual acoustic dome.
To help creators promote their spatial audio content using THX
branding, they have access and permission to use the official THX
Spatial Creator logo. This can be used to promote their work on
Spotify, Apple Podcast, and other sites ensuring listeners know
they have mixed the content for the THX® Spatial Audio immersive
experience many audiences are looking for. Artists and producers
looking to promote their work made with THX Spatial Creator are
also encouraged to tag THX's various social media accounts.
THX Spatial Creator is available at Plugin Alliance for an MSRP
of $249. Check regularly for special pricing. Creators who have
already downloaded THX Spatial Creator version 1.0 can download an
updated version on the Plugin Alliance site here as well.
About the Alliance
Plugin Alliance empowers world-renowned analog hardware
companies with a digital strategy and provides software developers
with services that allow them to develop products with increasing
quality and quantity. We do this by providing world-class marketing
and distribution, as well as platform features like a
state-of-the-art authorization system. In June 2023, Plugin
Alliance became part of Native Instruments alongside Brainworx and
iZotope.
About THX Ltd.
Founded in 1983 by filmmaker George Lucas, THX Ltd. today
continues to excel at empowering great entertainment experiences.
The company provides innovative modern technologies and the
assurance of superior audio and visual fidelity that truthfully
delivers the artist’s vision. THX offerings go beyond studios and
cinemas to consumer electronics, content, automotive systems, and
live entertainment. Its THX® Spatial Audio and patent-rich THX AAA™
(Achromatic Audio Amplifier) audio technologies, and world-class
THX® Certification standards, help THX partners bring premium
entertainment enjoyment to market in the cinema, home, and mobile
lifestyle electronics. For more information, visit THX.com, find us
on Facebook, Instagram, YouTube, LinkedIn, and follow us on X.
THX, THX Spatial Creator, THX Spatial Audio and
the THX Logo are the property of THX Ltd., registered in the U.S.
and other countries. All other trademarks and copyrights are the
property of their respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240627695703/en/
THX Ltd. Jody Privette Young Jody@thx.com
Plugin Alliance/Native Instruments:
press@native-instruments.com