Shibarium-Based Restaurateur Welly Adds Second Franchise Location, Plans to Expand Emerging Fast Food Empire to U.S.
June 20 2024 - 3:05AM
SHIB, a world-leading ecosystem of decentralized finance (DeFi)
cryptocurrencies that has gained popularity among millions of
holders worldwide, today announced that the Italian restaurant
using the Shibarium blockchain, Welly, has added a second location
as it continues its expansion efforts as an emerging fast food
empire.
The new space in Reggio Emilia is the most expansive concept yet
for Welly, which initially launched as a food stand in Naples, and
which has also recently added food catering at various events to
its repertoire. The new storefront in Reggio Emilia has 40 seats
for indoor dining, in addition to the Welly to-go options. The
Welly locations in Naples and Reggio Emilia both have stunning
store layouts that were shaped and refined through the extensive
input of the SHIB community, and designed by the Spanish
architecture studio MASQUESPACIO, winner of several international
awards, including curved walls, spacious dining areas, and neon
light boxes featuring popular Welly NFT digital characters.
The Reggio Emilia franchisees, Federico Foroni and Enrico
Damiani, are also enthusiastic members of the Welly and SHIB
communities. The opening of this new location will be celebrated
with a local community event featuring music on June 15, 2024.
“Welly is an experience unlike any other in the world of cuisine
and is completely built on the input of customers and the
passionate online community,” said Welly evangelist and
spokesperson Gianmaria D’Aniello. “We look forward to bringing this
unique, one-of-a-kind experience to more locations in Italy, new
locations in the United States, and elsewhere in the world.”
Web3 and the Shibarium blockchain have been key components for
Welly’s brand identity and food operations, with more to come in
the future including a farm-to-table tracing system. To start, the
Welly menu includes burgers, fried chicken sandwiches, and fries
(or patatine fritte), with additional items such as vegan and
gluten-free options to come.
“The Welly locations are two of the most exciting ‘projects’
within the entire SHIB ecosystem,” said Shiba Inu Lead Developer
known as Shytoshi Kusama. “These real storefronts serving customers
every day and Web3 are working together to augment the capabilities
and reach of both. As Welly expands, SHIB and Shibarium will be
right there to help franchisees meet their goals.”
Welly was born from an idea to bring blockchain concepts to a
real-world food franchise for individuals seeking to experience
something new, innovative, healthy, and tasty, after initially
opening as a Naples, Italy restaurant in 2021. After rebranding and
partnering with SHIB, Welly is now a point of reference in Naples
for all chicken lovers and beyond. With a large menu filled with
exclusive recipes from the renowned young chef Flynn McGarry, Welly
aims to offer high-quality meals to the fast food world.
SHIB continues to expand its community and potential
partnerships across several different verticals beyond food
service, including internet and Web2 interoperability (D3 and the
.shib top-level domain), philanthropy (the Manny Pacquiao
Foundation), and media and entertainment (Content Delivery &
Security Association). To learn more about partnering with SHIB,
please visit https://www.shib.io.
For more information on Welly, please follow one of the
following channels: https://linktr.ee/wellynft
About SHIBSHIB is a world-leading ecosystem of
decentralized finance (DeFi) cryptocurrencies that has gained
popularity among millions of holders worldwide. It has 3.9 million
X (formerly Twitter) followers and is frequently ranked as the
second-most searched crypto project by Google. Its ecosystem of
tokens include $SHIB, $LEASH, and $BONE, plus native SHIBOSHIs and
SHEboshi NFTs. SHIB.io utilizes the Shib Ecosystem to power quality
technologies including SHIB:The Metaverse and Shibarium, the Layer
2 blockchain providing a solid foundation, scalability, security,
and innovation for a decentralized world.
To learn more about SHIB, please visit the official website and
home of the Shiba Ecosystem: https://www.shib.io.
xenia von wedel
president
transform group
415-340-2792
xenia@transformgroup.com