-World's First Temperature-control Fiber x Cool Touch Printing
to Realize Clothing with Self-acting Temperature Control-
TOKYO and NISHIWAKI,
Japan, June
20, 2024 /PRNewswire/ -- Liberta Co., Ltd. (hereinafter
"Liberta") is launching in Japan
"series alpha," an upgraded version of FREEZE TECH cooling wear,
combining the fabric made of the world's first (*1) solid
polymer-based temperature-control material, Comformer (R), by
Sumitomo Chemical Co., Ltd. (hereinafter "Sumitomo Chemical") and
the world's top-level technology Cool Touch Printing by Utax Co.,
Ltd. (hereinafter "Utax"). Sales are scheduled to begin in late
June 2024, with sales to overseas
markets following.
(*1) As of the
announcement on May 21, 2024, this is the only commercially
available olefin resin, according to research by Sumitomo
Chemical.
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-Focusing on thermal comfort threshold inside clothing
Innovative cooling sensation technology: fabric with self-acting
temperature control functions
Series alpha, created through collaboration among Liberta,
Sumitomo Chemical and Utax, is a product that focuses on the
comfort threshold inside clothing. Thermal sensations, such as hot
or cold, and moist sensations, such as stuffy or dry, are closely
related to the temperature, humidity, and air current inside the
garment. The stimuli that human sensory receptors perceive are
temperature and humidity, and the comfort threshold inside the
clothing is considered to be temperature of 32 plus-or-minus 1C
(89.6 plus-or-minus 1.8F), humidity of 50 plus-or-minus 10%RH, and
airflow of 25 plus-or-minus 10cm /sec (*2). The combination of
Sumitomo Chemical's Comformer (R) fiber, a temperature-regulating
material, and Utax's Cool Touch Printing technology has made it
possible to create garments that approach this comfort threshold.
The trio has brought together the technologies and expertise of
each company to provide not only a cool and refreshing sensation,
but also a true comfort that the human body truly requires.
(*2) Excerpt from SEN'I
GAKKAISHI (Textiles and Industry) Vol. 58, No. 5 (2002)
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Image1:
https://cdn.kyodonewsprwire.jp/prwfile/release/M108187/202406142179/_prw_PI1fl_mIHPirjA.jpg
-Japanese cooling technology to realize shift from "hot" to
"cool and comfortable" in every part of world
On to global market with Japanese cool sensation technology
With extreme heat becoming an issue worldwide in recent years,
Liberta established a U.S. subsidiary on March 26, 2024, after two years of market
research in North America,
Italy and Australia, among others, with a view to
rolling out this Japanese cooling gear series alpha on the overseas
market. The company plans to start with North America and focus on developing new
sales channels, especially in the working environment and sports
scenes, where heat countermeasures are needed. Other potential
markets, such as Switzerland,
Kuwait, Hong Kong, South
Korea, Malaysia and
Indonesia, will also be explored
through existing business partners. It also plans to test wholesale
sales through the EC platform.
Image2:
https://cdn.kyodonewsprwire.jp/prwfile/release/M108187/202406142179/_prw_PI2fl_nl4SI3tP.png
For details, visit:
https://kyodonewsprwire.jp/attach/202406142179-O1-Y9NW7I23.pdf
https://kyodonewsprwire.jp/attach/202406142179-O2-2CBtMTU0.pdf
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content:https://www.prnewswire.com/news-releases/taking-on-worlds-extreme-heat-with-cooling-technology-from-japan-liberta-sumitomo-chemical-and-utax-jointly-develop-innovative-cooling-wear-302177505.html
SOURCE Liberta Co., Ltd., Sumitomo Chemical Co., Ltd., Utax Co.,
Ltd.