- New integration of AdFusion™ and Storyteq platforms
designed to close marketing execution gap through automated ad
management, creative versioning, and campaign delivery at
scale
DENVER and LONDON, June 13,
2024 /PRNewswire/ -- In advance of the Cannes
Lions International Festival of Creativity 2024, Comcast Technology
Solutions (CTS) and Inspired Thinking Group (ITG) today announced a
strategic relationship and integration between CTS' AdFusion ad
management platform, and ITG's Storyteq's Creative Automation
platform to automate omni-channel creative versioning at scale. The
joint solution is designed to help brands enhance their ad
operations and creative processes across online video, linear TV,
and other digital channels.
Storyteq and AdFusion Strategic Integration
The new integration leverages AdFusion's advanced data-driven ad
management capabilities to seamlessly automate ad and traffic
delivery, with Storyteq's cutting-edge platform that automates and
scales omni-channel creative versioning. Together, this integration
aims to close the marketing execution gap by quickly and
cost-effectively enabling brands to deliver compelling creative
campaigns at scale to achieve their complex business goals across
channels and markets. Key benefits for advertisers include:
- Enhanced Efficiency: Clients can look forward to a
streamlined workflow that combines automated creative versioning,
traffic creation and delivery, reducing time to market.
- Increased Scalability: The integration enables
advertisers to scale their creative versioning across various
channels and formats, adapting swiftly to market demands and
opportunities.
- Improved ROI: By combining creative versioning and
activation alongside media buy data and traffic instructions, the
integrated solution enables media and creative budgets to be used
more effectively, enhancing return on investment.
- Consistency & Visibility Across Channels: The
seamless integration provides consistency in creative messaging
across all advertising platforms, reinforcing brand identity,
consistency, and engagement.
- Data-Driven Decision Making: The combined power of both
platforms allows for enhanced data analysis, enabling more precise
targeting and optimization of ad campaigns based on data-driven
metrics.
Executive Statements
Bart Spriester, Senior
Vice President and GM of Streaming, Broadcast & Advertising at
Comcast Technology Solutions said, "Storyteq is renowned for
helping creative and marketing teams within leading global brands
automate their creative production and activate on-brand marketing
campaigns with efficiency and scale. Their technology and creative
versioning expertise is a perfect complement to AdFusion's ability
to streamline ad operational workflows by supporting how brand
advertising campaigns are versioned, managed, and deployed."
Ken Madsen, Chief Marketing
Technologist at ITG, said, "Storyteq's integration with
AdFusion perfectly encapsulates our shared commitment to continuous
innovation. Together, we're delivering streamlined processes and
easy collaboration for major brands across all aspects of their
creative marketing operations, ultimately enhancing the pace at
which they're able to get campaigns to market while simultaneously
improving the quality and consistency of their content."
Named a Leader in the 2024 Gartner® Magic Quadrant™ for Content
Marketing Platforms, Storyteq enables brands to drive
efficiency across every aspect of their marketing operations, while
its cutting-edge Creative Automation means they can get more
high-quality content to market, faster than ever before. CTS'
AdFusion platform combines media buys with creative
assets and metadata management to automate and accelerate ad
delivery. AdFusion makes it easier to find and place the right
creative, ensure that usage rights are in compliance, and track
with real-time reporting across broadcast and digital
campaigns. This new integration will be showcased at Cannes Lions
as part of CTS' presence at the "FreeWheel Beach" with details at:
Cannes 2024.
About Comcast Technology Solutions
Comcast Technology Solutions, a division of one of the world's
leading media and technology companies, brings Comcast
Corporation's proven technologies to an evolving list of industries
worldwide. Comcast Technology Solutions offers a broad
portfolio of solutions that deliver flexibility at scale for global
video, media, communications, data applications, and cybersecurity
& compliance. Customers include leading content and streaming
video providers, pay TV operators and MVPDs, advertisers,
communications providers, financial service providers, retailers,
and more. For more information, visit Comcast Technology
Solutions.
About Inspired Thinking Group
Led by Andrew Swinand (Group
CEO), Inspired Thinking Group (ITG) is headquartered in the UK with
over 1,300 employees around the world. ITG is transforming the way
brands do marketing through tech-powered, agile content, with its
multichannel, end-to-end services business (Team ITG) and
proprietary MarTech platforms (Storyteq and Deployteq). It serves
household names like JLR, Heineken, PUMA, Haleon and many more.
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SOURCE Comcast Technology Solutions