Towards A New Journey, Hengqin Accelerates the Cultivation of the New "Industry + Exhibition" Business Model
June 12 2024 - 10:59PM
As of the end of this May, the Guangdong-Macao In-Depth Cooperation
Zone in Hengqin (here in after referred to as the "Cooperation
Zone") has been implementing tier-specific management for nearly
three months. The Cooperation Zone represents a major exploration
of China's high-level institutional opening-up. It is also
accelerating the construction of key areas such as livelihoods,
industries, and legal systems, thus opening a new chapter in
high-quality development.
According to António Lei, Director of the Economic
Development Bureau of the Cooperation Zone, the implementation of
tier-specific management has further enhanced the convenience of
travel from Macao to Hengqin. The Cooperation Zone, in
collaboration with Macao, plans to leverage the two-way mobility
and interaction of personnel to host more signature MICE events.
These events aim to attract global buyers, exhibitors, and
representatives from the financial industry. In addition, it will
facilitate the flow of logistics, human resources, capital, and
information, thus promoting the development of the new "industry +
exhibition" business model.
António Lei believed the official implementation
of tier-specific management will bring more benefits and
opportunities for exhibition cooperation between Macao and Hengqin.
For example, companies participating in events in the Cooperation
Zone can temporarily import exhibition items under bonded
conditions. Besides, some large non-disposable exhibition materials
can be transported back to Macao after the event. It will further
facilitate the "multi-venue event" model between Hengqin and
Macao, thus attracting more international exhibitors to extend
their activities to Hengqin.
"This year, we will continue to collaborate with
Macao to host several events with global influence under the model
of 'multi-venue event', such as the High-quality Consumption
Exhibition & Global Bay Areas Forum and the
BEYOND Expo. By sharing resources, we seek to continuously
expand the influence of the 'MICE² Macao x Hengqin
brand," said António Lei.
In the future, Macao and Hengqin will jointly
promote the establishment of a terminal of the Macau International
Airport, launch a Macao tourism bus route and co-host events such
as the "Camping Fair" in the Cooperation Zone. They will also
develop more island tour products, strengthen cooperation on
investment promotion for the MICE industry, and form a professional
team to attract more international events to the two places.
In addition, the thriving MICE industry in Macao
and Hengqin has created numerous employment opportunities. For
example, hosting MICE events involves a wide range of professionals
specialising in event planning, marketing, venue management, and
technical support, thus providing a vast market space for related
industries to attract skilled talents. Moreover, by jointly hosting
various MICE events and building exhibition brands, Macao and
Hengqin will present their diverse industrial development to a
broader audience. This approach not only promotes talent exchange
within the industry but also helps to reserve more outstanding
professionals for both places.
Source: The Economic Development
Bureau of the Guangdong-Macao In-Depth Cooperation Zone
in Hengqin
Media Contact
Mr. Wong
Tel: 86-10-63074558