Motive Retail’s Motive Integrator eXchange (MIX) Announces Certification with Cox Automotive Dealertrack’s Opentrack Integration Program
April 30 2024 - 9:00AM
Business Wire
Motive Retail, a trusted provider of integration solutions and
technology within the automotive retail industry, has announced its
collaboration with Cox Automotive Dealertrack DMS, a leader in
dealership management software solutions, by integrating its
innovative MIX platform with Dealertrack’s acclaimed Opentrack API
Integration Program.
With a steadfast commitment to enhancing connectivity and
interoperability within automotive retail technology, Motive
Retail’s integration with Dealertrack’s Opentrack APIs signifies a
transformational leap forward. The MIX platform empowers software
providers with an "integrate once, connect to many" approach,
revolutionizing the way automotive software vendors can seamlessly
connect not only with Dealertrack’s extensive dealer network but
several other DMS provider networks as well.
This collaborative endeavor between Motive Retail and
Dealertrack DMS aligns with both organizations' visions of creating
a more interconnected and efficient automotive retail environment.
By simplifying the integration process, software providers can
drastically reduce the complexity and challenges associated with
integrating proprietary systems via API, delivering unparalleled
value and operational efficiency to dealership end users.
Cox Automotive Dealertrack’s Opentrack API Integration Program
is renowned for its open architecture, which encourages a diverse
array of technology solutions to thrive within the automotive
industry. This synergy with Motive Retail’s MIX solution bolsters a
new standard for integration capability, ensuring a more agile and
responsive technology infrastructure for all stakeholders.
With certification in the Dealertrack Opentrack API program,
Motive Retail is poised to make a significant impact on the future
of Dealer Management Systems (DMS) integrations, reinforcing its
dedication to driving progress and innovation in automotive retail
technology.
About Motive Retail
Motive Retail is a leading integrator focused on modernizing the
automotive retail experience by enabling real-time data flow
between all parties in the ecosystem. Our high-performance MIX
platform leverages a catalog of common industry APIs, built-in
automation tools and expert support to streamline the integration
process, so you can optimize business operations, staff efficiency,
customer service, and data integrity. For more information, visit
www.motiveretail.com.
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Dale Novotniak Phone: 724-309-1730 Email:
info@motiveretail.com