NEW
YORK, Nov. 13, 2023 /PRNewswire/ -- WHP
Global ("WHP" or the "Company"), parent company
of Toys"R"Us®, announced today the location of its second U.S.
flagship store at Mall of America, the largest shopping and
entertainment destination in North
America. Set to open just before Thanksgiving, this marks
the first flagship store in partnership with Go! Retail Group with
additional flagship locations opening next year.
Today in the United States,
Toys"R"Us has a global flagship store at American Dream, and
through a landmark partnership with Macy's over 452 Toys"R"Us
shop-in-shops are open inside every Macy's store nationwide.
"After the success we've experienced with our first flagship at
American Dream and shops inside Macy's, bringing Toys"R"Us to Mall
of America was a must. There is the perfect mix of entertainment
and retail that makes it a highly trafficked go-to-destination for
families year-round," said Jamie
Uitdenhowen, Executive Vice President of Toys"R"Us at WHP
Global. "I'm thrilled to open our first flagship with our new
partners at Go! Retail Group as we continue to expand the Toys"R"Us
brand through new concepts and to new locations around the
world."
The new Toys"R"Us flagship store at Mall of America spans over
11,000 square feet and offers a wide assortment of the hottest toys
and games for Toys"R"Us kids of all ages. Families can shop for
their favorite toys, take a photo with Geoffrey the Giraffe, and
rediscover their love of play. Beginning in 2024, the Toys"R"Us
flagship will introduce exciting new branded elements like
Geoffrey's Café and ice cream parlor as well as interactive
experiences and product demonstrations from popular toy
vendors.
"Toys"R"Us has played a role in creating special memories for so
many of us," said Heather
Brechbill-Swilley, Senior Vice President of Leasing at Mall
of America. "We are excited to bring this playful and iconic brand
to life at Mall of America for the next generation to enjoy.
Whether you're a kid or a kid at heart, this nostalgic brand will
be the perfect addition for families and guests of all ages this
holiday season."
"It is incredibly exciting to be a part of the return of
Toys"R"Us and we are fortunate to have the backing of WHP Global
and Mall of America as we bring this flagship store to life for
families just in time for the holidays, " shares Gideon Schlessinger, CEO of Go! Retail
Group.
For more than 70 years Toys"R"Us has been a global leader in the
toy category celebrating the joys of childhood and play with kids
of all ages. Geoffrey the Giraffe™, the beloved mascot of
Toys"R"Us, is adored by millions of kids and their families around
the world. The brand generates more than USD$2 billion in global retail sales annually
through 1,400 stores and e-commerce businesses in 31 countries.
Toys"R"Us at Mall of America will be located on Level 1, East.
For details on opening celebrations and store hours,
visit: https://mallofamerica.com/directory/toys-r-us and
follow @toysrusmoa on Instagram. To stay up to date on
Toys"R"Us openings and activations, visit toysrus.com and follow
@toysrus on Instagram, Facebook and TikTok.
About Mall of America
At 5.6 million square feet, Mall
of America is the largest shopping and entertainment complex in
North America with up to 520
world-class retail stores and restaurants; Nickelodeon Universe, a
7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver
America; Crayola Experience; and more. The Mall opened in 1992 and
is located in Bloomington, Minn.,
minutes from downtown Minneapolis
and St. Paul and adjacent to MSP
International Airport. Follow Mall of America on Facebook, Twitter,
Instagram, and TikTok. Download the Mall of America app from the
App Store for iOS or Google Play for Android.
About WHP Global
WHP Global is a leading New York based firm that acquires global
consumer brands and invests in high-growth distribution channels
including digital commerce platforms and global expansion. WHP owns
ANNE KLEIN®, JOSEPH ABBOUD®, JOE'S JEANS®, BONOBOS®, ISAAC
MIZRAHI®, LOTTO®, TOYS"R"US®, BABIES"R"US®, and a 60% interest in
the EXPRESS® brand. The company signed an agreement in September 2023 to acquire the G-STAR RAW brand.
Collectively the brands generate over USD $7
billion in global retail sales. The company also owns WHP+,
a turnkey direct to consumer digital e-commerce platform, and WHP
SOLUTIONS, a sourcing agency based in Asia. For more information, please visit
www.whp-global.com.
About Go! Retail Group
Go! Retail Group focuses on
precision retailing, leveraging excellence in logistics and store
management. Since 1993, Go! Retail Group has successfully operated
the largest fleet of pop-up stores in the world, is the largest
retailer of calendars in the world, and is the largest
independently owned toy and game store retailer in the U.S. The
business has grown to include operations in seven countries,
flagship year-round stores, in-house brands, and multiple
e-commerce sites. Go! Retail Group owns, operates, and/or manages
Calendars.com, Go! Toys & Games, Calendar Club Canada, Calendar
Club UK, Calendar Club Australia, Attic Salt, NIQUEA.D, Snoozimals,
Tiny Headed Kingdom, Kobioto, and as of 2023, is proud to add
Toys"R"Us.
Media Contacts
Jaime Cassavechia / Demi Halawa
WHP Global / Toys"R"Us
368516@email4pr.com
(212) 518-4771
Madison Amland
Mall of America
368516@email4pr.com
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SOURCE WHP Global