Event at The h.wood Group's Poppy Nightclub
Sets the Stage for High Energy Capsule, Merging Culture, Music,
Sports and Fashion
LOS ANGELES, Nov. 10,
2023 /PRNewswire/ -- Pacsun continues Formula 1®
momentum with a new collection which includes a race-inspired
capsule in advance of the FORMULA 1 LAS VEGAS GRAND PRIX 2023. The
collection encompasses the essence of sport culture with updated
silhouettes and restocks of iconic best-sellers. As part of the
wider range, there is a limited-piece collection that captures the
vibrant spirit of Las Vegas with
iconic branding, items that boast innovative styles and designs,
and distinctive color pops.
"Seeing how our F1 collections resonate with our fans is
exciting. We're all about giving our community the apparel they
want with each drop, but beyond that, we create experiences
designed to be special and accessible. The new collection includes
a limited-capsule around the most anticipated race of the year.
This drop really captures a lot of what we're about at Pacsun -
art, sports, fashion, culture and more," said Richard Cox, VP of Men's and Global Partnerships
at Pacsun.
To champion the launch, Pacsun hosted a premium preview event at
the beloved Los Angeles nightclub
Poppy on November 6th in
collaboration with luxury hospitality and lifestyle marketing
company The h.wood Group, serving as a precursor for the debut.
Complete with a collection display, the club was transformed into a
space of speed, style and entertainment, providing fans,
influencers, artists, creators, and friends of the brand with a
first-look at the new collection. Pacsun leadership, such as
Richard Cox, VP of Men's and Global
Partnership and Tyler MacDonald,
Associate Director of Brand Creative, were present, alongside brand
partners like Corey Populus of Circulate, Kacey Lynch of Bricks & Woods, amongst
others. Notable attendees also included comedian DeRay Davis,
artist Bryce Xavier and gamer
Michael Evans.
Upon arrival, guests were immediately immersed into the Pacsun
and Formula 1® takeover. Themed elements adored the space,
including an interactive kiosk, apparel displays, engaging photo
moments, bespoke cocktails and more. Staff and attendees were
outfitted in the latest styles, further amplifying the overall
ambiance.
The new Formula 1® collection features all new women's, men's
and unisex styles, from shorts, to cargo, joggers and track pants,
long and short sleeved graphic tees, hoodies and anoraks, and
jackets, that embrace the race aesthetic. The apparel showcases a
blend of new patterns and colorways, incorporating gradient body
colors, eco-friendly fabrications, special motifs and unique
graphic techniques.
The latest designs range from $30.00 - $600.00
USD in inclusive sizing from XS - 2XL. The collection is
widely available for purchase starting today, November 10th, allowing consumers to suit up in
time for the race.
Pacsun is also bringing the excitement directly to the heart of
the Las Vegas Strip over race weekend at the Wynn. Fans will have
access to merchandise poolside in a dedicated Pacsun area, where
visitors are welcome to explore the collection while capturing
their experience on a branded step and repeat and 360 photo booth
from Thursday, November 16 to
Friday, November 17th. Later Friday
evening, Pacsun will be popping up at Delilah with a Formula 1®
booth and surprise and delight moments for guests with VIP product
gifting upon exiting the famed venue.
Imagery from the event can be accessed HERE (photo credit:
Nesrin Danan @blackprints), as well
as images of the collection HERE.
About Pacsun
Pacsun is a leading specialty retailer
offering a cross section of emerging brands and trending fashion
through the lens of youth culture. Throughout the contemporary,
streetwear and active lifestyle markets, Pacsun partners with the
best brands to offer curated collections, rare and exclusive
products, and creative collaborations on every level. Founded in
1980, Newport, CA. Curated in Los
Angeles. Follow @pacsun on Instagram, Twitter,
Facebook and TikTok.
About The h.wood Group:
The h.wood Group is a
Los Angeles-based, hospitality and
lifestyle marketing company with an iconic portfolio of luxury
nightlife and restaurant venues. The vision of longtime friends
John Terzian and Brian Toll, The h.wood Group was founded in 2008
as a way for the consummate hosts and entrepreneurs to bring their
high-end, thoughtful concepts and passion for service to life. From
Delilah and The Nice Guy, to Bootsy
Bellows and Harriet's, The h.wood Group is responsible for
some of the most iconic brands in the world. With eleven venues in
Los Angeles, three across the
country and six new ones on the horizon, The h.wood Group is
rapidly expanding thanks to its multi-concept portfolio uniquely
positioned to cater to different markets. This growth is guided by
the brand's core values - distinct design, exceptional service and
palpable atmosphere - which combine to create extraordinary moments
for every guest. The h.wood Group experience is known well beyond
the walls of their brick-and-mortar locations, through its work as
one of the most reputable event producers in the world. With
passions for art, fashion, sports and entertainment, The h.wood
Group's signature approach to service and storytelling unites
brands, consumers and talent at some of the world's most iconic
cultural events including Coachella, F1, Cannes, Art
Basel and more. The h.wood Group offers corporate branding,
catering, event production and marketing services at both private
events and international pop-ups, reflecting and shaping popular
culture on both local and global scales.
About Poppy:
Immerse yourself in a fantasy where
nightclub meets high-fashion playground. Located on one of
Los Angeles' most bustling
boulevards, Poppy is a nightlife concept unlike any other.
Surrounded by a menagerie of characters from a storybook setting,
guests are transported to a world of whimsy and mischief. From the
colorful garden to the opulent library, this dream-like venue is
meant for exploration and discovery.
Media Contact:
Rachel Barke
rachel@elementbrandgroup.com
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SOURCE Pacsun