Cometeer hosted a blind taste test with 5,000
coffee drinkers to reveal consumers' surprising taste preferences
when it comes to what they enjoy in a cup of joe
BOSTON, Nov. 9, 2023
/PRNewswire/ -- Cometeer – the maker of the world's first and only
frozen coffee capsule – today released the findings from the
largest nationwide coffee tasting and survey. Comprised of 5,000
consumers nationwide, the Great American Taste Test was designed to
understand what kind of roasts and flavor notes coffee drinkers
prefer in their cups, alongside their behaviors and attitudes
towards America's second favorite beverage (only behind water).
Taste preference, such as acidity, bitterness, and depth of flavor,
is a variable that's never been tested at this level, providing
valuable insights to coffee roasters, farmers, and cafes
worldwide.
Among the findings, the blind tastings and corresponding surveys
revealed that only 55 percent of Americans stated coffee roast
preferences actually match up with their preferred tastes.
Additionally, despite the pumpkin spice craze and the rise of
alternative milk, the survey found that 92 percent of Americans
primarily drink coffee at home and two in three Americans drink
their coffee black.
"When it comes to coffee, taste is so important but too
often, consumers are only asked to think about the format of their
coffee – hot versus iced, creamer versus black," said Alex Kaplan, Head of Coffee at Cometeer. "Our
intention with The Great American Taste Test was to open up a
larger conversation about coffee taste, and why it's so important
to understand consumers' preferences as we think about future
innovations for Cometeer and for the coffee industry at large."
Cometeer partnered with James
Hoffmann, World Barista Champion and renowned coffee expert,
to host The Great American Taste Test. Through the Test, consumers
tasted four different coffees and recorded their preferences via a
survey. Because of Cometeer's precision-brewing and flash-frozen
process, the company was able to guarantee all 5,000 participants
tasted the same cup of coffee.
"Doing this kind of research with Cometeer has been super
interesting and insightful, and I know the findings will be of real
value to the coffee industry too," said Hoffman. "Any time we learn
more about how and why people love coffee then I think it is
incredibly worthwhile and useful."
Other notable findings include:
- Women and men differed in many aspects. Out of the men
surveyed, the majority chose light roasts as their preferred coffee
in taste tests while women preferred medium and darker roasts.
- Generational preferences reveal that coffee enthusiasts over 65
prefer darker roasted coffees, while their younger counterparts
tend to gravitate towards lighter roasts.
- Almost half of the coffee drinkers don't feel they are getting
good value when they purchase coffees from coffee shops… despite
the fact that most spend on average $50 per month on coffee.
To learn more about the findings, Cometeer coffee, and to order
your first box, visit https://cometeer.com/.
About Cometeer
Cometeer, founded in 2015 by Matt
Roberts, makes incredibly delicious coffee impossibly
convenient. Cometeer starts with coffee in its purest liquid form,
precision-brewed at 10x strength and frozen at peak flavor, so all
you need to do is melt your capsule to create an unlimited menu of
hot coffee, lattes, cappuccinos, espresso martinis, and more. Since
its launch, Cometeer coffee has gained recognition as one of TIME's
200 Best Innovations of 2022 and USA Today's 2023 Reader Choice Award Winner
for Best Coffee Subscription. Beyond its D2C subscriptions,
Cometeer can now be found in 500 stores nationwide including
Sprouts, Central Market, New Season, and Gelson's. For more
information about Cometeer, please visit Cometeer.com.
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SOURCE Cometeer