Brand's boldly flavored snack recognized among
36 groundbreaking U.S. products
COPPELL,
Texas, Oct. 31, 2022 /PRNewswire/ --
Takis® snacks, the iconic brand known for its intensely
good spicy rolled tortilla chip, has been named among the
highly-anticipated 2022 North American Breakthrough Innovation
Award winners for its famous Takis® Blue
Heat® snack.
NielsenIQ BASES, a leader in helping companies build brands
through innovation, sifted through thousands of product
launches across personal care, diet and nutrition, food and more to
identify winners who successfully navigated a constant state of
crisis in the consumer packaged goods market and continue to
disrupt this space.
Launched in 2019, Takis® Blue Heat® rolled
tortilla chips offer consumers an intense sensory experience that
is hard to forget. Sold in 4.0 and 9.9 oz. packages, this extreme
snack is a true disruptor in the salty snack category, especially
considering its unique, electric blue color and fireball-like
taste.
"Innovation runs in our DNA, and we're always working to develop
game-changing snack offerings to keep our fans on the edge of their
seats," said Sandra Kirkpatrick,
Marketing Director of Salty Snacks for Barcel USA. "Being
recognized with this prestigious award validates our innovation
process and underscores our unwavering commitment to continue
developing the boldest flavors possible."
In 2014, Takis® snacks received the same award for
the brand's popular Fuego® variety, which contains an intense
savory flavor combination of hot chili pepper and lime – the
perfect blend to really "WOW!" consumers' taste buds with every
bite.
BASES annual list of Breakthrough Innovations showcases the
best of the best in new product launches. In over a decade, more
than 700 products have been awarded globally, highlighting
innovation responsible for bringing standout, strategic, and truly
meaningful products to the market.
For the full list of BASES' 2022 winners, visit the Breakthrough
Innovation website. For more information about Takis®
Blue Heat® and other snacks for the strong, brave and
daring, visit https://www.barcel-usa.com/Takis.
About Takis®
Takis® is the most well-known brand of Barcel
USA, the U.S. snack division of
Grupo Bimbo, the world's largest baking company with operations in
33 countries. Barcel USA is an
exciting, young and fast-growing consumer packaged goods company
headquartered in Coppell, Texas,
with a strong presence in the largest markets nationwide. Takis are
no ordinary snacks; they are the most intense snacks in the world.
With different varieties such as Takis® Rolled Tortilla
Chips, Takis® Stix, Takis® Waves,
Takis® Pop! and Takis® Hot Nuts. Takis®
snacks are for the strong, brave and daring. Visit us at
www.barcel-usa.com/Takis
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SOURCE Barcel USA