PHILADELPHIA, Feb. 17, 2022 /PRNewswire/ -- Harry Potter:
The Exhibition, the most comprehensive touring exhibition ever
presented about the Wizarding World, makes its world premiere
at The Franklin Institute in
Philadelphia on February 18, 2022.
The all-new behind-the-scenes exhibition celebrates the iconic
moments, characters, settings, and beasts as seen in the films and
stories of Harry Potter, Fantastic Beasts™, and the expanded
Wizarding World, including Harry Potter and the Cursed Child
through beautifully crafted environments that honor many of the
unforgettable moments fans and audiences have loved for more than
two decades. Visitors can get an up-close look at everything from
original costumes to authentic props as they embark on a
personalized journey through innovative, awe-inspiring, and magical
environments using best-in-class immersive design and
technology.
Harry Potter: The Exhibition was created and
developed by Imagine Exhibitions in partnership with Warner Bros.
Themed Entertainment in association with EMC Presents. The
18,000-square-foot exhibition features 21 celebratory galleries,
including The Great Hall, Hogwarts™ castle, Hagrid's Hut, Hogwarts
Houses, and Newt's Suitcase. Guests will transition into the
exhibition from the iconic King's Cross Station, where they will
complete their Visitor Profile, selecting their Hogwarts house,
wand, and Patronus as they set off on their personalized journey
through the experience.
As visitors explore each gallery, their interactions are
captured using RFID wristbands to deliver unique experiences linked
to their visitor profile. They will get an up-close look at
authentic props and original costumes from the Harry Potter
and Fantastic Beasts films and an opportunity to engage with
innovative, awe-inspiring, and magical environments and
installations in ways never before experienced in a touring
exhibition.
EXHIBITION GALLERY HIGHLIGHTS
From Page to Screen showcases an original first
edition of "Harry Potter and the Sorcerer's Stone" encased in
a Gringotts-inspired vault and is surrounded by inspirational video
and literary quotes, reconnecting guests to the story as they are
introduced to the exhibition.
Hogwarts Castle features an immersive multimedia
experience with iconic elements like the Whomping Willow,
Dementors, and the Marauder's Map, where guests will see their name
appear, prompting them to continue their exploration of the
exhibition.
The Great Hall is a projection-mapped space that
allows visitors to celebrate magical seasonal moments on its
majestic grounds.
The Hogwarts Houses gallery sets the foundation for the
exhibition experience, allowing guests the opportunity to
experience more personalized moments with the house they select
during their preregistration. While guests may gravitate towards
one house, this Gallery will enable visitors to experience all of
the Hogwarts houses in a celebratory hall featuring an iconic
Sorting Hat, perfect for photo ops, while surrounded by freshly
designed house crests on meticulously created stained glass
windows.
Hogwarts Classrooms are filled with iconic props,
creatures, and costumes. Visitors will interact with magical
lessons and games through digital touchscreens to reveal
behind-the-scenes secrets about iconic classroom moments. They will
brew potions in the Potions Classroom, predict the future in
Divination, pot a mandrake in the Herbology Greenhouse, and use
their digital wand to defeat a boggart in Defense Against the Dark
Arts.
Hagrid's Hut & The Forbidden Forest offers an
interactive Patronus charm experience. Guests will then
uncover iconic creatures, such as Centaurs and Acromantula, hidden
in the forest and explore inside a recreation of Hagrid's Hut.
Newt's Suitcase photo opportunity allows guests to step
inside his enchanted case and be surrounded by creatures seen in
the Fantastic Beasts films.
An exclusive collection of Harry Potter™: The Exhibition
merchandise will be available for guests to celebrate their fandom
through an assortment of themed collections that span the expanded
Wizarding World. Fans can choose from a range of products such as
apparel, jewelry, and edible treats, including Chocolate Frogs and
bottled Butterbeer, as well as rare collectible art from MinaLima,
the graphic design duo on all Harry Potter and Fantastic
Beasts films.
In addition, MinaLima created a small number of two custom
prints exclusive to this exhibition, one of which pays homage to
Philadelphia, the host
city--anchored by an image of The Franklin
Institute. A limited-edition of 500 premium prints,
hand-signed by Studio MinaLima founders Miraphora Mina and
Eduardo Lima, this Philadelphia Print is intended to be
displayed in conjunction with the Commemorative Exhibition Art
Print.
"We are so excited to be partnering with Imagine Exhibition and
bringing the magic to Philadelphia
and officially opening the doors to this awe-inspiring interactive
experience," said Peter van
Roden, Senior Vice President of Warner Bros. Themed
Entertainment. "This Exhibition is an incredible way for
Wizarding World fans to celebrate the world of Hogwarts and beyond
-- bringing them up close and personal with their favorite props,
costumes, creatures, sets, and more."
"Harry Potter: The Exhibition brings iconic moments that
are beloved by fans across the world to life in an immersive and
innovative way, providing an experience like none other, and we are
thrilled that The Franklin Institute is
the first to host this incredible exhibition," said
Larry Dubinski, president and CEO of
The Franklin Institute.
"We are humbled to be partnered with Warner Bros.Themed
Entertainment to present an all-new extension of experiences
celebrating the Wizarding World," said Tom Zaller, president and CEO of Imagine
Exhibitions. "Harry Potter: The Exhibition uses
best-in-class immersive design and technology to deliver an
unforgettable personalized experience, and we are so proud and
excited to bring this exhibition to life."
Notes to the Editors:
Harry Potter: The Exhibition is slated to tour globally to
Latin America, the Asia-Pacific
Region (APAC), Europe, the
Middle East, and Africa (EMEA).
The Franklin Institute is proud to
present and play host to the world premiere of Harry Potter: The
Exhibition in the Nicholas and Athena Karabots Pavilion and the
Mandell Center through September 18,
2022. PECO, the premier corporate partner of The
Franklin Institute, is an associate
sponsor of the exhibition
Harry Potter: The Exhibition is open daily from 9:30
am-8 pm and requires special timed tickets; advance
reservations are strongly recommended. Daytime Tickets: 9:30
am-5 pm, Adult $43; Child
$39 + includes admission to The
Franklin Institute. Evening Tickets: 5
pm-8 pm, Adult $30; Child
$30.
Fans are encouraged to follow Harry Potter: The
Exhibition on Facebook, Instagram, and Twitter, as well as all
social media channels for The Franklin
Institute. #HarryPotterExhibition
About Wizarding World
In the years since Harry Potter
was whisked from King's Cross Station onto Platform nine and three
quarters, his incredible adventures have left a unique and lasting
mark on popular culture. Eight blockbuster Harry Potter films based
on the original stories by J.K. Rowling have brought the magical
stories to life, and today, the Wizarding World is recognized as
one of the world's best-loved brands.
Representing a vast interconnected universe, it also
includes two epic Fantastic Beasts films (the third releasing in
2022), Harry Potter and the Cursed Child – the multi-award-winning
stage-play, state-of-the-art video and mobile games from Portkey
Games, innovative consumer products, thrilling live entertainment
(including four theme park lands) and insightful exhibitions.
This expanding portfolio of Warner Bros. owned Wizarding World
experiences also includes Harry Potter New York – a brand new
flagship store, Warner Bros. Studio Tour London – The Making of
Harry Potter, Warner Bros. Studio Tour Tokyo, and the Platform 9
3⁄4 retail shops. The Wizarding World continues to evolve to
provide Harry Potter fans with fresh and exciting ways to engage.
For the worldwide fan community, and for generations to come, it
welcomes everyone in to explore and discover the magic for
themselves.
About Warner Bros. Themed Entertainment
Warner Bros.
Themed Entertainment (WBTE), part of WarnerMedia Global Brands and
Experiences, is a worldwide leader in the creation, development,
and licensing of location-based entertainment, live events,
exhibits, and theme park experiences based on WarnerMedia's iconic
characters, stories, and brands. WBTE is home to the groundbreaking
global locations of The Wizarding World of Harry Potter, Warner
Bros. World Abu Dhabi, WB Movie
World Australia, and countless other experiences inspired by DC,
Looney Tunes, Scooby, Game of Thrones, Friends, and more. With
best-in-class partners, WBTE allows fans worldwide to physically
immerse themselves inside their favorite brands and franchises.
WIZARDING WORLD and all related trademarks, characters, names,
and indicia are © & ™ Warner Bros. Entertainment Inc.
Publishing Rights © JKR. (s22)
About Imagine Exhibitions
A world leader in
narrative-driven, immersive experiences, Imagine Exhibitions, Inc.,
creates, markets, and operates sophisticated, high-quality
experiences for museums, brands, venues, and integrated resorts
across the globe. From ideation to operation, Imagine's team of
industry pioneers draws upon decades of success in the fields of
immersive design, storytelling, and entertainment to consistently
create and implement memorable and thought-provoking environments.
The company's custom experiences deliver focused messaging and
serve to increase attendance wherever they are
presented. Imagine Exhibitions, Inc., a global pioneer
in traveling entertainment responsible for the creations of many
internationally recognized exhibitions such as Titanic: The
Exhibition, The Hunger Games: The Exhibition, Angry
Birds: The Art & Science Behind a Global Phenomenon,
Jurassic World: The Exhibition, and Downton Abbey: The
Exhibition.
Imagine Exhibitions currently presents and operates more than 40
unique exhibitions in museums, science centers, aquariums,
integrated resorts, and non-traditional venues worldwide. The
Company also continues to design, open, and operate its own venues
and create and implement permanent and semi-permanent museum,
brand, and entertainment properties. For more information,
visit www.ImagineExhibitions.com or find us on
Facebook.
About EMC Presents
EMC Presents is a
partnership between CTS Eventim, one of the leading
international providers of ticketing services and live
entertainment, and award-winning tour promoter and producer
Michael Cohl, creating one of the strongest global networks of
promoters and venues. The partnership provides a
comprehensive worldwide live entertainment platform, creating
extraordinary shows and experiences, from concept creation to
production and promotion. Michael Cohl's career
spans over 45 years as a Producer and Promoter for iconic
entertainers, having worked with the world's most recognized
artists, including Barbra Streisand, Oprah Winfrey, The
Rolling Stones, Pink Floyd, U2, Michael Jackson,
Frank Sinatra, and many more.
Michael's strategies are credited with revolutionizing the
touring industry worldwide. Besides his storied history in the
music industry, Cohl has promoted multiple successful exhibitions,
including the original King Tut exhibit, "John Lennon: The New York City Years," Bodies:
The Exhibition, Jurassic World: The Exhibition, and Pink Floyd:
Their Mortal Remains. Cohl, previously the chairman of Live
Nation, was inducted into the Canadian Rock n
Roll/Music Hall of Fame and has received a star on
Canada's Walk of Fame. Among his
many other awards, Cohl has also been honored with an
Emmy, the Billboard Legend of Live Award, the TJ Martell Foundation
Man of the Year Award, a Peabody Award, and a JUNO Award
for Special Achievement.
About The Franklin
Institute
Located in the heart of Philadelphia, The Franklin Institute is a renowned and innovative
leader in science and technology learning and a dynamic center of
activity. As Pennsylvania's most
visited museum, it is dedicated to creating a passion for learning
about science by offering access to hands-on science
education. For more information, visit www.fi.edu.
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SOURCE The Franklin Institute