Churchill Weavers, Inc. to Introduce New 'Cricket Hollow' Infant Product Line at ABC Kids Expo
September 10 2004 - 8:00AM
PR Newswire (US)
Churchill Weavers, Inc. to Introduce New 'Cricket Hollow' Infant
Product Line at ABC Kids Expo Hand-Stitched Embroidered Quilts,
Infant Comforters and Companion Blankets to Debut in Las Vegas
BEREA, Ky., Sept. 10 /PRNewswire-FirstCall/ -- Churchill Weavers,
Inc., the nation's oldest and largest hand-weavers and a
wholly-owned subsidiary of Crown Crafts, Inc. (OTC:CRWS) (BULLETIN
BOARD: CRWS) , will preview Cricket Hollow, an exclusive new line
of hand-stitched embroidered quilts, infant comforters and
companion blankets at the ABC (All Baby & Child) Kids Expo
September 10-13, 2004 in Booth #877-976 at The Las Vegas Convention
Center. "We're really excited about the potential development of
this enchanting and educational new product line inspired by local
folklore and legend from the 'hollow' in the foothills of the
oldest mountain range in the world," said Tara Bellando, series
creator and special accounts manager at Churchill Weavers. "In
keeping with current trends in children's room design, we've used
more contemporary colors-soft pastels and brights and 100% cotton,
acrylic-cotton blends and ultrasoft polyester fabrications for
these new infant soft goods." Cricket Hollow currently features a
line of eight 100% cotton quilts, all hand-stitched with heavy
applique and detailed embroidery that depict special moments in the
lives of the whimsical creatures who live there. Each quilt can
serve as a wall hanging, and has been meticulously designed to
merchandise with a line of companion blankets as well as a
collection of stories from Cricket Hollow. The eye-catching quilts
range in price from $117 to $130 suggested retail and will be
available in December 2004. Cricket Hollow will appeal to children
and adults of all ages as all the products feature a melodious band
of characters that include: Cricket, who kicks off the evening
serenade at dusk with his fiddle; Lulu, a lightning bug who uses
her glow to warm and brighten every moment; a graceful moth named
Luna, with phosphorescent wings that glow like the moon; a joyous
leaping Froggy that sings bass in the band; a sweet baby owl aptly
named Hoot; and Batty, a baby bat who swoops in time to the song.
In addition to the quilts, the Cricket Hollow line includes two
infant comforters, one with a "clam shell-type" quilting design
that the company's president, Lila Bellando, patterned after an
heirloom family quilt. Also previewing are companion blankets in
seven different styles and 27 colors, ranging in price from $22.00
to $60.00 suggested retail. Three styles are hand-crocheted from
yarn that is 55% acrylic/45% cotton; four other styles are
ultra-soft, made of 100% polyester for easy care and durability.
"We are searching the world for the finest products for our new
Cricket Hollow line," said Lila Bellando. "The quilts are made in
India, and we have imported other products from China." The company
plans to launch the full Cricket Hollow line of handmade quilts,
infant comforters, companion blankets, and several other bedtime
accessories with learning and beauty in mind, at the New York
International Gift & Home Furnishings Market in February 2005.
And, keep your ears open for the Cricket Hollow Lullaby, as
children everywhere will be singing it before long! Crown Crafts,
Inc. designs, markets and distributes infant and juvenile consumer
products, including bedding, blankets, bibs, bath and accessories
and luxury hand-woven home decor. Its subsidiaries include Hamco,
Inc. in Louisiana, Crown Crafts Infant Products, Inc. in California
and Churchill Weavers, Inc. in Kentucky. Crown Crafts is America's
largest producer of infant bedding, bibs and bath items. The
Company's products include licensed and branded collections as well
as exclusive private label programs for certain of its customers.
For more information, call (859) 986-0438 or visit the Cricket
Hollow web site at http://www.crickethollow.com/ . Artwork and
product samples are available upon request. DATASOURCE: Churchill
Weavers, Inc. CONTACT: Wendy Pratt of Pratt Public Relations,
+1-310-372-7046, or , for Churchill Weavers, Inc. Web site:
http://www.crowncrafts.com/ http://www.crickethollow.com/
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