SCOTTSDALE, Ariz., Nov. 16, 2021 /PRNewswire-PRWeb/ -- SNEAKY
BIG – an Arizona-based,
full-service production company – has won a Gold Davey Award in the
Experiential & Immersive Virtual Reality category and a Silver
Davey Award for Virtual & Remote Experiences-Media &
Entertainment. The gold award recognized the company's work with
the National Association of Basketball Coaches (NABC) Guardians of
the Game Awards. The Silver Davey was a nod to SNEAKY BIG's
partnership with NBCUniversal Syndication Studios (NBCU) for the
virtual and remote production of "Judge Jerry" during the
pandemic.
"We are honored to have been a trusted partner for both NABC and
NBCU and give its members and viewers an incredible experience,
through a virtual platform," said SNEAKY BIG CEO Marianne Guenther. "For the past several years,
the SNEAKY BIG team has been doing amazing work utilizing
interactive, 3D virtual sets. Since the pandemic, we have been able
to leverage our expertise to create even more virtual and remote
productions across the board."
For the Guardians of the Game Awards, SNEAKY BIG produced a
full-scale virtual awards show, with a custom virtual set. The team
also provided creative direction, graphics and post-production
services to create a one-of-a-kind virtual event experience. The
Guardians of the Game Awards recognize players and coaches for an
outstanding season and honors member coaches for their
contributions on and off the court. Despite having to go virtual in
2021, it was important that NABC's award show did justice to those
being honored.
Utilizing cutting-edge technology such as Blackmagic and Unreal
Engine, SNEAKY BIG designers developed a multi-dimensional, virtual
sports arena environment that allowed the host, Taylor Rooks, to move seamlessly within the set.
The players, coaches and honorees were brought into this virtual
arena through video tribute packages, a virtual jumbotron and a
custom motion graphics package.
"Teaming with SNEAKY BIG in the production of the awards show
enabled us to present an event with all of the excitement that we
have had in traditional, in-person years," said NABC Executive
Director Craig Robinson. "The set
created was spectacular and all awards and vignettes gathered were
integrated perfectly with our show, resulting in a very successful
event. Congratulations to SNEAKY BIG on winning a Davey Award for
their work in honoring our own winning teams."
The first virtual reality studio of its kind in Arizona, SNEAKY BIG's production facility is
equipped with state-of-the-art, multi-camera technology that
utilizes five virtual engines with tracking technology to create a
fully immersive production.
The silver award recognized SNEAKY BIG's cutting-edge work in
remote production and immersive virtual set design. At the onset of
the COVID-19 pandemic, NBCUniversal Syndication Studios approached
SNEAKY BIG with a unique project, to help produce season two of the
hit TV show "Judge Jerry" while adhering to social distancing
guidelines. The key players – Jerry
Springer as judge, Najee
Hinds as bailiff, and the litigants – would need to be
filmed in different states and merged into a virtual courtroom.
The highly skilled engineers, designers and animators at SNEAKY
BIG created a stunning virtual set and, through merging five video
feeds and more than half a dozen audio feeds, created a seamless
courtroom experience for viewers. SNEAKY BIG was also able to
provide an environment that allowed the NBCU team to produce and
direct their talent remotely while working from their respective
homes.
"Going virtual with SNEAKY BIG allowed us to continue producing
new episodes of Judge Jerry during the 2020-2021 season, and the
Davey Award for their work is well-deserved," said "Judge Jerry"
Executive Producer Kerry Shannon. "It was a wonderful and unique
experience to partner with SNEAKY BIG and watch Judge Jerry's
virtual courtroom come to life."
Judged and overseen by the Academy of Interactive and Visual
Arts (AIVA), The Davey Awards is an international award focused
exclusively on honoring outstanding creative work from the best
small shops from across the world. The 17th Annual Davey Awards
received more than 2,000 entries from ad agencies, digital
agencies, production firms, in-house creative professionals,
graphic designers, design firms and public relations firms.
SNEAKY BIG encompasses more than 15,000 square feet, including
two sound stages, a versatile loft, state-of-the-art control and
audio control rooms, fully integrated facilities and a dedicated
team of experienced producers, engineers and specialists. Onsite 3D
graphic capabilities and cutting-edge technology make SNEAKY BIG
one of the most highly optimized facilities in the country for
virtual production. To learn more visit sneakybig.com.
About SNEAKY BIG
Located in North Scottsdale and
encompassing more than 15,000 square feet, SNEAKY BIG is one of the
most extensive, most technologically advanced production facilities
in the nation. The studio offers a setting for live remote
television productions, commercial shoots, rehearsals and recording
sessions, web/media productions, press conferences, corporate
training/videos, music videos, post-production and video editing,
color correction, photography and events. To learn more, visit
http://www.SNEAKYBIG.com.
SNEAKY BIG is part of YAM Worldwide, Inc., home to the
entrepreneurial operations of Bob
Parsons. Other core businesses include Scottsdale National
Golf Club, YAM Capital, YAM Properties, Parsons Xtreme Golf (PXG),
Harley-Davidson of Scottsdale, GO
AZ Motorcycles, Spooky Fast Custom Finishing and The YAMWOOD
Foundry. In 2012, Bob and Renee
Parsons launched The Bob & Renee Parsons Foundation to
provide hope and life-changing assistance to the country's most
vulnerable populations.
Media Contact
Amber Liptai, SNEAKY BIG,
480-781-2162, aliptai@pxg.com
SOURCE SNEAKY BIG