MONTRÉAL, Nov. 10, 2021
/PRNewswire/ - Montréal-based outerwear brand, Kanuk, announces the
opening of its inaugural US store in New
York City's SoHo neighborhood on November 23, 2021. The New York location at 75 Greene Street will be
the brand's first standalone boutique outside of its Quebec home.
For more than 50 years, Kanuk has been designing and creating
outerwear conceived to protect against extreme weather conditions.
Sustainable by design, the iconic Montréal-based brand is renowned
for quality and durability, and each style comes with a lifetime
guarantee. Since its humble beginnings, Kanuk's original boutique
and workshop have stood the test of time alongside the brand's
unbeatable craftsmanship. The brand only recently decided to expand
internationally, and it has already garnered the attention of
world-renowned retailers, including SSENSE and United Arrows,
amongst others. Kanuk's expansion to the US is a natural next step.
To pay tribute to Kanuk's storied past and beloved heritage, the
New York store is designed to
reflect the Montréal spirit by blending the brand's legacy together
with its continued evolution.
"Kanuk has locally handcrafted its coats for over 50 years.
Today, we are thrilled to announce that we are one step closer
towards bringing meticulous Canadian craftsmanship to a truly
international market," said Richard
Laniel, President, Kanuk. "Our new SoHo store is an exciting
new chapter in our evolution from a small outerwear manufacturer to
a global Canadian brand. A reinvented neighbourhood centred on
arts, fashion and impressive architecture, SoHo closely mirrors
Kanuk's outwear staples with an edge, and we are thrilled to have
found a new home on Greene Street."
Designed by the award-winning architecture studio Atelier Barda,
the space (4,000 ft²) lends itself to a sensory experience that
evokes an urban utopia emblematic of Montreal's winter climate. Upon arrival,
visitors will enter through a narrow passageway anchored by a
free-standing altar as they gravitate towards the main shopping
section. The white-domed room showcasing Kanuk's collections is
illuminated by punctual and controlled lighting created by
New York-based Derek Porter studio and James Clotfelter
Lighting Design in collaboration with Atelier Barda. Inspired by
the art installations of Doug
Wheeler and James Turell, the
use of light blurs the boundaries of architecture, creating the
illusion of the coats being suspended around the room. The fitting
rooms' full-height monochrome curtains complete the visitor
experience.
"Inspired by Montreal's
retro-cult character, the team of designers drew from the
idealistic vision of the 60s and 70s that transformed the urban
face of Montreal at that time and
still inhabits the city today," explains Cécile Combelle
Co-Founder, Atelier Barda. "The tension between utopia and
nostalgia was something we wanted to explore in order to design a
space that freely reinterprets Kanuk's history as much as its
current evolution."
Kanuk's New York boutique will
debut the brand's Fall/Winter 2021 Core Collection of outerwear
styles. The collection weaves together the brand's mastery of
winter warmth with modern, edgy designs, ranging from functional
puffers in micro-floral prints to insulated parkas in neon citrus
hues. Shoppers will also be able to discover exclusive styles at
the location. In addition, the store will offer Kanuk's first
transitional collection for milder weather that just launched this
fall.
Kanuk has been quietly introducing eco-innovations to their
collections with a considered approach, authentic to the brand. As
of 2022, Kanuk will fully withdraw from fur, which has been a
gradual process out of respect to the resource. In addition, today,
more than 50% of the collection is made with recycled fabrics, and
the brand is committed to increasing the percentage.
For additional information about Kanuk, please visit
https://www.kanuk.com/en_us/.
Experience Kanuk Online
Website – https://www.kanuk.com/en_ca/
Instagram – @kanuk.official
Facebook – https://www.facebook.com/kanukmontreal/
Twitter – @kanukmtl
#Kanuk
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SOURCE Kanuk