Erin Rafferty becomes her own
million-dollar boss by escaping her nine-to-five.
TORONTO, Oct. 27, 2021 /PRNewswire/ -- Erin Rafferty, AKA "Ecom Era"; is turning her
profits into progress for women who are looking to break into
e-commerce. "There is a gap in the representation of women in the
e-commerce space," says Rafferty. "It's time we change that."
Erin found herself as a single parent in her late teens,
struggling to navigate the corporate world while juggling her son
and what seemed like a mounting pile of unmanageable debt. Tired of
living in survival mode, she took a huge risk and quit her
nine-to-five. After purchasing $800
worth of ring lights and selling them for a profit on Facebook
Marketplace, a light bulb went off in her head. Erin opened her own
Shopify store and quickly learned how dropshipping can result in
passive income. Within her first 12 months in the online e-commerce
world, she generated 50,000 orders and retailed for $2.3M. Now, three years into her entrepreneurial
experiment, it is safe to say her life has completely changed from
days gone by working two jobs and still not being able to afford
both daycare and rent.
Currently, Erin is most well-known for her content creation on
TikTok. She has gone massively viral for breaking down the
marketing tactics used by the likes of the Kardashians and giving
practical financial literacy tips to her audience; acquiring and
inspiring more than 300,000 followers on Instagram and TikTok.
"If small businesses don't start taking up market share in the
e-commerce space, huge corporations that already dominate the space
will make small businesses a thing of the past," she notes.
"Bringing awareness to the fact that e-commerce is attainable for
anyone with a strong work ethic has never been more important for
the future of the small business industry and to provide
competition and options on how we, the consumers, spend our
money."
Considering herself the anti "guru" – instead of sharing
fairy-tale travel photos, fancy cars, and get-rich-quick schemes –
Erin shares what it truly takes to make life-changing money in
e-commerce, using digital marketing to bring a brand to life.
"She was so helpful," exclaimed a satisfied customer, after
downloading Erin's eBook. "I downloaded Erin's business plan guides
and did a coaching call; she was so encouraging and
straightforward. It gave me the tools I need to know exactly where
to begin my e-commerce business."
Erin shares what led her to take this leap of faith. "My pursuit
of freedom was the driving force to start my company. The freedom
to treat customers and employees fairly and with a progressive and
modern work from home mindset. Back in 2018 this was a
revolutionary concept – not so much now in 2021." she
laughs.
Work-life balance makes better companies and better lives. Toxic
corporate culture is no longer acceptable. We are in the middle of
a workplace revolution. It's time to fill the gap in the e-commerce
space and give consumers and business owners more choices and
opportunities."
About Erin Rafferty
Erin Rafferty, known as
Erin Elizabeth and "Ecom
Era," is a self-made millionaire,
e-commerce entrepreneur, marketing expert, and popular content
creator.
Erin has been nominated for an RBC Women of Influence award and
featured in Business Insider, Money Geek, and Influencive.
To learn more, visit Erin on TikTok @ecomera and Instagram
@erin_ecomera.
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SOURCE Erin Rafferty