NEW YORK, Aug. 10, 2021 /PRNewswire/ -- Sedona Prince,
the college basketball player whose TikTok video revealed the huge
disparity between the men's and women's weight rooms at the 2021
NCAA Final Four tournaments, has joined Parity as its sole and
exclusive Collegiate Ambassador.
Prince will spearhead Parity's expansion into the collegiate
name, image and likeness (NIL) space, launch Parity's collegiate
webinar program and help other women athletes use their social
media platforms effectively.
"With the changes in the NIL space, there is no shortage of new
opportunities for athletes," said Prince, whose TikTok
account, @sedonerrr, has 2.5M
followers and more than 99M likes. "I
am committed to working with companies who share my values and my
passion for equality and am excited to work with Parity during one
of the most pivotal times in college sports history. I feel like we
can make a truly positive impact."
Established in 2020, Parity has been working to tackle the
massive gender pay gap issue that exists in professional sports
sponsorship income. With a community of more than 600 women
athletes in 40 sports, Parity connects its athletes with paid
post opportunities on social media platforms as well as providing
tools and experiences that improve the lives of women athletes on
and off the field. Among the more than 20 brands currently
activating on social platforms through Parity are Microsoft,
Gainbridge, Morgan Stanley, Strava, Thule and Literati.
"As soon as college athletes were deemed eligible for NIL
sponsorship, we identified Sedona as the athlete Parity most wanted
to partner with," said Karlie
Samuelson, Parity Athlete Engagement Manager and a member of
the Los Angeles Sparks. "Her advocacy for issues she is passionate
about and her authenticity are a perfect match not just for Parity
but also our brand partners. Her mentorship of other collegiate
athletes will be invaluable."
A 6-7 rising junior at the University of
Oregon, Prince as a sophomore averaged 10.4 points, 3.9
rebounds and 1.3 assists per game while shooting 54.5 (84-of-154)
from the floor. She utilizes her social presence to advocate for
social justice, equity and inclusion, while also posting lighter
looks behind the scenes of her life. With an
additional 246k followers on
Instagram and 43.5k followers on
Twitter, the 2018 McDonald's High School All-American is active on
a range of platforms.
About Parity
Established by and for women's sports
advocates, Parity is revolutionizing the financial model for women
athletes by providing a direct revenue stream from brands to
athletes who authentically reach highly engaged consumers. An
online and digital community, Parity unites data analytics and
cultural relevance to match professional women athletes with
sponsorship and revenue opportunities, primarily via social and
digital media. With a current roster of 600 athletes from more
40 sports, and more than 20 corporate partners, Parity pairs
athletes with brands and causes whose values align. To learn more
about Parity, visit www.paritynow.co
CONTACT: Alana Casner,
Parity
Email: alana@paritynow.co
TEL: 551.265.7491
www.paritynow.co
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SOURCE Parity