CHICAGO, July 7, 2021 /PRNewswire/ -- @properties,
one of the nation's largest residential brokerage firms, today
announced that it has acquired Suburban Jungle Group (Suburban
Jungle), a real estate technology and advisory firm that offers
pre-search consultation services to help home buyers identify the
best suburbs or neighborhoods for their specific needs before
matching them with a vetted real estate agent. Based in
New York, fast-growing Suburban
Jungle currently services nine major U.S. metropolitan areas.
@properties co-CEOs Thad Wong and
Mike Golden say Suburban Jungle
founder and president Alison
Bernstein will continue to lead the company. The firm will
also continue to operate independently, with its strategists
referring clients to real estate agents based on the agents' local
expertise and demonstrated commitment to Suburban Jungle's
buyer-advocacy model.
"This is lead generation unlike any other," said Wong. "Suburban
Jungle clients have a strong understanding of where they want to
live and why; and they are ready, willing and able to purchase a
home. The conversion ratio is off the charts because the client
experience is off the charts."
Bernstein founded Suburban Jungle in 2004 while at Columbia Business School. The company was her
solution to the problem of trying to figure out which of the 500
towns and suburbs in metropolitan New
York would be the ideal fit for her family.
"We saw an opportunity to bring objectivity and personalized
know-how to the home search," said Bernstein. "Believing that where
you live is at least as important as the home you live in, we set
out to establish a concierge service to answer the very specific
questions Google can't answer and to create a pressure-free
environment in which buyers can find the perfect town for their
lifestyle."
Highly knowledgeable Suburban Jungle strategists use in-depth
client interviews, technology, and extensive local experience to
recommend towns for their clients. After referring the buyer to a
real estate agent, the strategist continues to work alongside both
parties until the buyer finds a home. The firm's Jungler app adds
another layer of efficiency, allowing the buyer, agent, and
strategist to share resources, schedule appointments, connect with
locals, and give feedback.
"This is a marriage between two high-tech, high-touch companies
that share a goal of introducing more consumers and agents to an
amazing buy-side experience," says @properties' Mike Golden. "Certainly, there are synergies
that can drive growth for both @properties and Suburban Jungle, but
our main focus is supporting Ali and her team to make a great
service even better."
Suburban Jungle is currently available in New York, Chicago, Dallas/Fort
Worth, Philadelphia,
San Francisco, Boston, Washington,
D.C., South Florida and
Austin. The company also offers an
Urban Jungle service focused on New
York's five boroughs and a service geared to move-down
buyers.
The sale to @properties will provide Suburban Jungle with
resources to further develop its tech platform, while growing in
existing markets and expanding into new ones. @properties is also
in growth mode. Since 2019, the Chicago-based firm has expanded beyond the
Midwest with the acquisitions of Ansley Real Estate in Atlanta and Charlottesville-based Nest Realty.
@properties launched a national franchise brand in late 2020 and
has already onboarded franchises in Detroit and La
Crosse, Wisc.
About @properties
Established in 2000, @properties
ranks 8th on the REALTrends 500 list of the largest
residential brokerage firms by sales volume in the United States. @properties and its
affiliated companies have over 4,000 real estate agents in 65
office locations in nine states. @properties has also developed
pl@tform™, an integrated application suite that helps its agents
manage all aspects of the client relationship and real estate
transaction. For more information, visit www.atproperties.com.
About Suburban Jungle Group
Suburban Jungle Group is
the first-of-its-kind real estate advisory and tech platform
dedicated exclusively to helping home buyers discover the perfect
town or suburb before searching for a home. The company's award
winning and objective "town first" approach to real estate ensures
that home-seekers are looking in the right places and asking the
right questions. The service is free to home buyers. Launched in
the New York metropolitan area,
the company now services Austin,
Boston, Chicago, Dallas, Los
Angeles, Philadelphia,
San Francisco and South Florida. Suburban Jungle has been
featured in The New York Times,
Washington Post, CNN, Wall Street Journal, Forbes and The Real
Deal. For more information, visit www.suburbanjunglegroup.com.
Media
Contacts:
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Peter Olesker,
@properties
773-519-5500
polesker@atproperties.com
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Kelley Regan,
@properties
773-317-3550
kelleyregan@atproperties.com
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SOURCE @properties