CHICAGO, June 15, 2021 /PRNewswire/ -- This summer
Boursin® Cheese is transforming one lucky fan's backyard to create
the ultimate foodie escape. Over the past year, people have
found comfort in the havens of their own backyards
and at camping sites across the country. But this summer,
they're looking for ways to easily elevate their camping
experiences, nights in the backyard, and most importantly, the
food. That's why Boursin is introducing a one-of-a-kind glamping
experience for 24 hours: Glamp Boursin.
Like the thrill of unwrapping a new box of Boursin, Glamp
Boursin opens a world of inspiration that can transform any outdoor
experience into a gourmet getaway—all set against the glow of an
open fire. The immersive backyard oasis features:
- A personal chef to prepare all meals and snacks, including a
cocktail welcome reception, gourmet three-course dinner under the
stars, nighttime campfire experience and delicious breakfast with
coffee bar—all featuring a variety of creamy, crumbly Boursin
Cheese flavors.
- Beautiful décor, including a cozy bed and luxurious tent
provided by the nation's premier upscale glamping expert, Under
Canvas.
- Glamping activities such as a charcuterie board styling class,
wood cutting board burning workshop, campfire s'mores roasting and
lawn games.
"Over the last year we've been inspired by the new ways people
have started entertaining at home and on the road with the rise of
staycations, backyard hangouts and glamping occasions. At Boursin,
we want to continue to spark people's creativity and drive culinary
inspiration, helping people turn any campfire into a wow-worthy
experience," said Matt Barlow, brand
director for Boursin. "We're so excited to bring Glamp Boursin to
life and encourage consumers to get inspired to make unique,
memorable meals this summer."
Fans can enter to win by visiting GlampBoursin.com and sharing a
photo and brief description of a delicious summer-inspired dish
they'd serve at their own #GlampBoursin. While there can only be
one winner, Boursin is sharing mouthwatering recipes like Sweet
& Savory S'mores and an official glamping guide full of tips,
tricks and inspirational Pinterest boards so everyone has the
necessary resources to upgrade their backyards this summer. For
official rules, visit GlampBoursin.com.
Join the Conversation: Share your glamping-inspired
recipes and creations featuring Boursin Cheese with us
on Twitter,
Facebook and Instagram @BoursinCheese using
#GlampBoursin.
About Boursin:
Part of the Bel
Brands USA family, Boursin® Cheese and Boursin® Dairy-Free Cheese
Spread Alternative are creamy and crumbly products, deliciously
rich with flavor. Boursin® Cheese is one of the most popular brands
manufactured by Bel Brands USA Inc., a subsidiary of Bel Group.
Headquartered in Paris, Bel wants to promote healthier, responsible
and accessible food for all consumers worldwide. Bel is a major
player in the healthy snack market. Bel produces more than thirty
local and international brands that are sold in more than 130
countries around the globe. In addition to Boursin®,
other USA favorites include The Laughing Cow®, Babybel® and popular
cheese spreads marketing under Kaukauna®, Merkts® and Price*s®
labels. Bel Brands delivers fun snacks to over 400 million
consumers globally. www.belbrandsusa.com
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SOURCE Bel Brands USA