CHICAGO, April 20, 2021 /PRNewswire/ -- Equilibria, a
woman-focused CBD wellness brand, launched in the Spring of 2019
with an innovative, personalized approach that set a new standard
in the industry and differentiated it from the sea of competitors.
Founded by serial tech entrepreneurs Coco Meers and Marcy Capron-Vermillion, Equilibria's mission is
grounded in the perfect pairing of CBD and women's biochemistry
which is often in need of balance. As owners in their own
Colorado-based farm and genetics
program, Equilibria pairs its premium CBD with personalized 1-on-1
dosage support led by seasoned cannabis educators.
Equilibria's industry-leading product quality and education-first
routines drove year over year growth in excess of 10x and helped
Equilibria serve over 100,000 women with over 300,000 shipments of
farm-to-home CBD. Informed by two years of data, today, the Company
announces a deeper investment in its commitment to delivering
balance to women by partnering with an innovative bioscience
company and introducing new products into their personalized,
health-goal centric routines.
"We built Equilibria to fill a clear void in the market through a
deep commitment to quality and education," said Coco Meers.
"The world did not need another CBD company," said Coco Meers,
CEO and co-founder of Equilibria. "Instead, we built Equilibria to
fill a clear void in the market through a deep commitment to
quality and education. Our mission has always been to restore
balance to women; new R&D partnerships and growing
personalization datasets allow us to double down on that
mission."
Equilibria Adds SUM Biotech to their Exclusive Supply Chain
Partner Network
Since inception, Equilibria has been an owner in their organic
CBD farm and bioscience partner, CFH Ltd, with the goal of building
a world-class, vertically integrated, highly controlled
genetics-to-bottle supply chain. Unlike the majority of CBD brands,
Equilibria does not simply white-label their products from a third
party manufacturer. Instead, by partnering strategically at the
farm level, Equilibria uses its clinical data and member insights
to inform R&D of the genetics program and help influence strain
development. Today, Equilibria reinforces their commitment to a
unique, science-first supply chain by announcing an exclusive
partnership with SUM (Superior Uptake Method)
Biotech.
SUM Biotech, a division of KelSie Biotech, creates high
bioavailability delivery methods for active pharmaceutical
ingredients in the medical, nutraceutical and CBD/cannabis
industries. SUM's patented and proprietary technologies are
based on novel particle engineering discoveries and include
innovative designs such as dry powders for pulmonary delivery,
convenient and effective sublingual delivery options, and
non-oil / water-based liquid suspensions.
This exclusive partnership between SUM Biotech and Equilibria
will enable a suite of high-tech products that help Equilibria's
premium, therapeutic source material work even better for their
rapidly growing community of women.
Today Equilibria introduces NEW Rapid Calming Melts
powered by SUM Biotech - fast-acting, discreet sublingual
technology that begins working in as little as 10
minutes. Later this summer, the two teams will be
commercializing an industry-first oil-free vaginal
suppository, another delivery method with excellent systemic
bioavailability. Beyond melts and suppositories, many more
breakthrough products are in the works.
About the partnership, Lia
Rebits, PhD, Chief Science Officer of SUM Biotech said, "As
a scientifically-driven company, we appreciate how quickly the
people at Equilibria recognized the impact our work could have to
make the delivery of cannabinoids more effective, more predictable,
and more enjoyable. This is the beginning of a bright future of
collaborative product innovation."
By bringing together one of the highest quality hemp source
materials with SUM's high bioavailable/quick-onset technology, this
partnership will facilitate innovation to help women maximize the
benefits of cannabis for health and wellness.
Equilibria Harnesses Data from 20,000+ Member Support
Consultations to Create Personal CBD Routines for Women's
Health
Unlike other CBD brands, all Equilibria members have access to
1-on-1 dosage support, allowing them to craft their own unique
routine based on specific health goals. With a national team
of cannabis educators, including registered cannabis nurses and
on-staff pharmacists, Equilibria's Dosage Specialists help women
find specific CBD routines perfect for their body and health
goals. "While 10 women might have the same products at home,
their needs and routines are entirely their own." said
Marcy Capron-Vermillion, co-founder
and Chief Product Officer at Equilibria. "These new collections are
designed to meet women where they are at by identifying their
unique needs and using CBD to meet their goals."
In May, Equilibria goes one level further: while 1-on-1 dosage
support will always be a cornerstone of personalization, an
interactive digital experience will soon immerse members in the
full potential of their routine. In real-time they'll be matched to
the perfect products and routine instructions for their health
goals. With engaging digital tools and online communities for open
conversation and Q&A, Equilibria is digitizing "bud-tending" as
CBD adoption continues to rapidly increase, particularly amongst
women.
ABOUT EQUILIBRIA
Equilibria is a Chicago-based CBD company offering premium,
farm-fresh, full-spectrum CBD products. In a sea of CBD brands,
Equilibria proudly offers personalized dosage support led by a team
of seasoned cannabis educators and unparalleled quality from their
exclusive bioscience partner, all to advance the mission of balance
for women. The curated product line includes daily essentials such
as Daily Softgels, Daily Drops and Relief Balm, which can be
purchased a la carte or via monthly subscription boxes, as well as
products for additional relief. With more products planned for
release throughout 2021, the brand is committed to using its
platform to help women across the globe achieve balance - or
equilibria - and live their fullest lives. Find your perfect
routine at myEQ.com.
ABOUT SUM BIOTECH
SUM Biotech challenges the
typical delivery methods of nutraceuticals and cannabinoids by
developing new Superior Uptake Methods. Its goal is to break
down the barriers of poor efficacy, slow onsets, or even suboptimal
user experiences like taste and health concerns using its
proprietary technology. SUM Biotech partners with brands that share
its science-based mission of helping more people enjoy the benefits
of cannabinoids. Learn more at PoweredbySUM.com.
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SOURCE Equilibria