NEW YORK, April 6, 2021 /PRNewswire/ -- The Pioneer
Woman®, a leading lifestyle brand founded by cookbook author and
Food Network host Ree Drummond, and Purina® proudly announce a
new line of great-tasting Jerky Cuts for adult dogs.
Launching in honor of National Pet Day, Ree Drummond, known as
The Pioneer Woman, brings the Jerky Cuts to dogs nationwide to
celebrate the holiday. Giving them a taste of the ranch life with
three new flavors, each offering is made with real beef, chicken or
lamb, and only simple, natural ingredients that do not contain
artificial flavors or preservatives:
- Ranch-Raised Beef Recipe: With a meaty texture, and real
beef as the number one ingredient, the naturally-good flavor is
bound to set your pup's tail waggin'.
- Farm-Raised Chicken Recipe: Filled with down-home
deliciousness and real chicken, this new treat can make your furry
friend's day extra special with a taste of wholesome goodness.
- Ranch-Raised Lamb Recipe: As satisfying as home cooking,
this natural treat made with real lamb will make your dog feel
like a much-loved member of the family.
From growing up with basset hounds, to now being a proud mom of
seven dogs (including four basset hounds, two yellow-white Labs,
and a German shepherd!), Ree's special bond with pups makes her
even more excited for her ever-expanding portfolio of dog treats
with Purina, inspired by her popular homestyle recipes.
"On the ranch, our pups are truly part of the family and I
couldn't imagine life without them," said Drummond. "I want my
dogs to experience treats inspired by the great homestyle recipes
that the rest of my family enjoys, and I couldn't be more excited
to share the new Pioneer Woman Jerky Cuts as another delicious
treat option for pet parents nationwide. They have passed the
Drummond Dog taste test, and I know your dogs will love them
too!"
Like Ree's other dog treats, the Jerky Cuts offer furry friends
a taste inspired by the homemade foods their humans love so much.
All the varieties in The Pioneer Woman® Dog Treats line are
inspired by the homestyle recipes that Ree makes for her own
family, and come in a range of flavors.
"We are thrilled for The Pioneer Woman Dog Treats product
portfolio with Purina to be expanding," said Jeff Cohen, CEO and Co-Founder at Earthbound,
who represents The Pioneer Woman®. "As pet parents continue to seek
out nutritious and wholesome options for their dogs, the new line
of Jerky Cuts from Ree marks her continued leadership for trusted,
high-quality treats."
"Purina is excited to continue its partnership with The Pioneer
Woman on our line of dog treats made with simple, high-quality
ingredients that deliver a hearty, wholesome taste dogs love," said
Erin Roesler, Purina Treats Brand
Manager. "At Purina, we strive to provide best-in-class pet
nutrition and treats, and no matter which flavor you choose, your
dog will get a treat he'll love made with ingredients you can
trust."
The Pioneer Woman® Jerky Cuts are currently available online at
Meijer.com and Target.com, with growing distribution at additional
retailers throughout the United
States.
About The Pioneer
Woman®
Ree Drummond is the creator of the
popular, award-winning "The Pioneer Woman" website, a New York
Times best-selling cookbook author, and the host of her own
show on Food Network. Since launching her career in
2006, Drummond has grown her brand into a dynamic and
successful company, all while being a wife and mother to four kids
and a lovable pack of dogs on her ranch outside of Pawhuska,
Oklahoma.
Shop The Pioneer Woman® dog treats on Purina.com.
For Press inquiries, contact
thepioneerwomancollection@5wpr.com.
For more information on products/licensing,
contact jennifer@earthboundllc.com.
About Purina
Nestlé Purina PetCare creates richer
lives for pets and the people who love them. Founded in 1894,
Purina has helped dogs and cats live longer, healthier lives by
offering scientifically based nutritional innovations. Purina
manufactures some of the world's most trusted and popular pet care
products, including Purina ONE, Pro Plan, Fancy Feast and Tidy
Cats. Our more than 8,000 U.S. associates take pride in our trusted
pet food, treat and litter brands that feed 49 million dogs and 66
million cats every year. More than 500 Purina scientists,
veterinarians, and pet care experts ensure our commitment to
unsurpassed quality and nutrition.
Purina promotes responsible pet care through our scientific
research, our products and our support for pet-related
organizations. Over the past five years, Purina has contributed
more than $150 million towards
organizations that bring, and keep, people and pets together, as
well as those that help our communities and environment thrive.
Purina is part of Nestlé, a global leader in Nutrition, Health
and Wellness. For more information, visit purina.com or subscribe
here to get the latest Purina news.
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SOURCE The Pioneer Woman