BEIJING, Jan. 24, 2020 /PRNewswire/ -- As the exclusive
interactive partner of the 2020 Spring Festival Gala aired on the
Chinese New Year's Eve, January 24,
Kuaishou Technology announced that 63.9 billion user engagements
have been made during the live broadcast, which is the highest
amount in the history of the gala.
During the live broadcast, Kuaishou handed out five rounds of
virtual "red envelopes," totaling a record-breaking 1 billion yuan ($144
million). During the event, 2.21 million people snatched
envelopes with extra amount ranging from 66.6 yuan to 2020
yuan.
The Chinese Spring Festival, which falls on January 25 this year, is the most important
traditional Chinese holiday. CCTV's Spring Festival Gala has been
the most watched television program in the world. In 2019, 1.17
billion viewers watched the gala via television, the internet and
other terminals during the live broadcasting.
It has been six years since CCTV first adopted the "red
envelope" campaign in partnership with internet companies to give
out virtual red envelopes during the live broadcast, making
interactions via mobile devices an essential supplement to the
gala. Previous participants include e-commerce giant Alibaba's
payment service Alipay, Tencent's messaging app WeChat and search
engine Baidu. In 2019, Baidu App saw 20.8 billion user engagements
during the live broadcasting.
This year, CCTV joined hands with Kuaishou to create a new way
of snatching virtual red envelopes, which is to watch a video and
gives it thumbs-ups instead of the traditional approach of looking
at images and texts.
It's been reported that a new virtual gift named "Wuhan, go go go" has been added to the
interface of the live broadcasting on Kuaishou. People can give out
the virtual gifts during the show and all the profits from this
virtual gift will be donated to Wuhan Charity Association in the
fight against the novel coronavirus.
Prior to the 2020 Spring Festival, the latest outbreak
in Wuhan, central China's Hubei
Province, which has killed dozens and infected hundreds, has
raised nationwide vigilance and attention. On January 23, Kuaishou donated 100 million yuan and 50,000 masks to Wuhan in response to the spreading of the
novel coronavirus-related pneumonia.
People can also choose to donate all the envelopes they snatched
during the event to Wuhan. And if
they do, Kuaishou will donate an extra 10 percent.
Founded in 2011, Kuaishou is a world's leading short-video
community app with 20 billion user-generated short videos in
archive. With inclusiveness at its core value, Kuaishou distributes
traffic more evenly and make sure people from all backgrounds
access Kuaishou easily and find their inner happiness in the
community. In the year 2019, people have given out 350 billion
"likes" on Kuaishou.
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SOURCE Kuaishou Technology