LOS ANGELES, July 1, 2019 /PRNewswire/
-- Generating waves of excitement since its premiere
earlier this year, Boppi The Booty Shaking Llama lands on
retail shelves this week. The first in award-winning
toymaker ZURU's new Pets Alive brand, Boppi
captivates kids and adults alike with her one-of-a-kind 'twerking'
and 'head-spinning' dance moves to three catchy songs.
"Anticipation for Boppi has been incredibly high since she
debuted at New York Toy Fair earlier this year," said Renee Lee, Global Marketing Director, ZURU. "She
was named as the Australian Toy of the Year and UK retailers have
listed Boppi as one of the top 12 toys for the holidays. We
have no doubt that enthusiasm is shared stateside too!"
My Magical Unicorn, scheduled to hit shelves nationwide in
August, is cute, playful and comes packed with over 20 interactive
features. Boasting a light up horn, joyful music, sound effects and
lifelike blinking, My Magical Unicorn will also kiss you back after
being smooched and has an engaging talk-back feature. My Magical
Unicorn also comes in her very own whimsical unicorn stable.
For ages 3+, ZURU Pets Alive Boppi The Booty Shaking Llama and
My Magical Unicorn and Stable are both available at leading
retailers for SRP of $19.99.
For added excitement and collectability, a purple Boppi is
exclusively available at Walmart.
The ZURU Pets Alive brand extends ZURU's popular Robo Alive
robotic creatures IP, which offers a range of high quality,
value-driven, interactive toys supported by creative
marketing. ZURU Robo Alive saw exponential growth in 2018,
including over one million sales across 30 markets of the Robo
Alive Lizard and Snake alone.
"The ZURU Pets Alive brand centres on bringing the hottest and
on-trend pets to life for kids and families alike. When you add
ZURU's incredible ability to manufacturer high-quality products at
great value, we are positive this brand will be a hit just like
ZURU Robo Alive," Lee continued.
ZURU Pets Alive will be supported by a heavy marketing campaign
across digital, social and influencers.
About ZURU
ZURU is a disruptive and award-winning
company that designs, manufactures and markets innovative toys and
consumer products. Inspired by kids and imaginative play, ZURU is
one of the fastest growing toy companies in the world and is known
for their agility, creativity and new-age manufacturing techniques.
The company that started in New
Zealand and is now headquartered in Hong Kong, now directly or indirectly employs
more than 5,000 staff across 10 countries and distributes to most
major retailers in over 120 countries.
ZURU has delighted millions of families all over the world with
brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo
Alive™, Smashers™, 5 Surprise™, Pets Alive™ and Metal Machines™ as
well as through partnerships with entertainment properties,
including Nickelodeon, Disney, Universal Studios and
DreamWorks.
With a strong commitment to the community, ZURU supports
Captivating International, local China orphanages and also student development
programs in Asia and in
New Zealand. ZURU will continue to
pave new ways for kids to play and focuses on reimagining what this
looks like everyday.
For more info, visit www.zuru.com, and follow on
Facebook @ZURUToys, Twitter @ZURUToys and
Instagram @ZURU.toys.
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SOURCE ZURU