WEST MALLING, England,
October 27, 2016 /PRNewswire/ --
Of the ten
million British women living with
incontinence; almost six in 10 (58%)
haven't confided in their spouse or
partner
A staggering 10 million British women experience incontinence;
almost two-thirds (64%) find it difficult to talk about, and almost
one in five (19%) admit they haven't spoken to anyone about it. As
a result, people are left with an incorrect perception of
incontinence - with two-thirds (66%) of women surveyed with
incontinence not identifying with their condition. This means women
delay the move to incontinence underwear with 43% not using any
products at all. Sadly, this results in giving up doing activities
they love.
(Photo:
http://photos.prnewswire.com/prnh/20161026/433031 )
Global incontinence brand Depend® is launching in the UK today
with the release of a white paper which highlights the prevalence
of incontinence amongst UK women, and uniquely explores the
behavioural and emotional effects of dealing with incontinence
alone. The white paper is the first step in the launch of Depend's
community of women to get people talking, because - despite 61% of
surveyed women saying they felt more supported upon receiving
information, advice or being told a story - 86% haven't been able
to speak to someone who's been in their shoes.
Depend's® community of women is spearheaded by popular
television presenter Nadia Sawalha,
supported by Psychologist, Honey
Langcaster-James, TV doctor, Dr Sara
Kayat, and inspiring women who experience incontinence and
have regained their lives by using Depend® Active-Fit
underwear.
"It makes me so sad when I talk to women who experience
incontinence and find they feel embarrassed, less feminine and
unable to talk about it with their loved ones. Although I've spoken
publicly about experiencing incontinence I still find it really
difficult to speak to my husband, so I understand why it's a
sensitive topic for so many of us" said Nadia, "I never dreamed I
would ever use an incontinence product. To me, it represented a
line I didn't want to cross. Now I've worn Depend® Active-Fit
underwear, I realise I couldn't have been more wrong. The underwear
is discreet, comfortable and has a very flattering cut."
Kate Goodman, Vice President
& Managing Director, Kimberly-Clark UK & Ireland says, "If we can just get 10% of women
to share their story, that's one million women opening up and
offering support and advice to other women in their shoes, so women
can find their way into the right product to get back to the life
they love."
Visit Depend's® online community to find stories and advice from
other women who have taken control of their incontinence
http://www.depend.co.uk - where you can also learn about new
Depend® Active-Fit underwear, made from comfortable, cotton-like
fabric with an elasticated waistband that creates a natural,
brief-like fit. The new underwear is designed for active women who
don't want to stop things they love and need protection that moves
and keeps up with them.