LOS ANGELES, Oct. 6, 2015 /PRNewswire/ -- Cult internet
cosmetics brand, Lime Crime, best known for their radical colors,
just launched a "Hairspiration" feature on LimeCrime.com, which
allows customers to easily shop makeup to complement their vibrant
and pastel locks.
Lime Crime CEO and Founder, Doe Deere, well known for her own
constantly-changing tresses, says, "I've been wearing my hair in
candy colors for many years. I remember making the first switch
from my natural red hair to powder blue and being super annoyed
that my makeup no longer worked with my new look. I would have
loved inspo on how to accentuate my newly colored hair with makeup
that pulled the whole look together - which is exactly what our
fans will find in our Hairspiration feature."
E-commerce innovation like this is nothing new for Lime Crime, a
cosmetic company born on the internet when there was barely such a
thing, pioneered the "on-the-lip-swatch" and created the viral Pop
Romance campaign that is still being referenced in pop culture
today.
The newly unveiled Hairspiration feature will exhibit
fan-submitted looks from Instagram, along with makeup product
suggestions for a full spectrum of candy-colored hair hues: pink,
purple, green, lavender, blue, orange, turquoise, and multi-colored
mermaid.
"We are constantly looking for new ways to improve our customer
experience," explained the Lime Crime Executive Vice-President,
Kim Walls. "Hairspiration is yet
another opportunity for us to showcase our fans' unstoppable
creativity."
This announcement is likely to stir up a rumor already swirling
around social media -- that Lime Crime will be launching their own
line of cruelty-free and vegan hair dyes. This is a rumor that Lime
Crime is happy to confirm as 100% true.
According to Deere, "Lime Crime fans who can't wait to rock
fantasy hair will have to be patient just a little bit longer!"
To get your Hairpiration on and sign up to be notified when the
new hair dyes launch, visit LimeCrime.com/Hairspiration.
ABOUT LIME CRIME
Lime Crime is an independent makeup company from Los Angeles, California who believes that
makeup isn't just a way to cover up imperfections, but a form of
freedom and self-expression. For over seven years, Lime Crime has
been committed to bringing innovative, high-performance,
trend-setting shades and formulas to the cosmetic market. Lime
Crime has a global social media reach of 2.5M and growing rapidly.
For more information on the brand and its products, visit
LimeCrime.com.
CONTACT: Courtney Fitzpatrick,
Tel: (619) 820-3312, Courtney@statuslabs.com
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SOURCE Lime Crime