DENVER, March 31, 2015 /PRNewswire/ -- The Pulse
Beverage Corporation ("Pulse" or "the Company") (OTCQB: PLSB),
makers of Natural Cabana® Lemonades/Limeades and Coconut Waters,
and PULSE® Heart & Body Health functional beverages, today
provided the following update on its fourth quarter progress and
recent corporate developments.
Business Highlights - Fourth Quarter 2014 to Date:
- The Company closed a non-brokered private placement and raised
$1,050,000 through a $0.10 per Unit offering. "We are thrilled with
the response to our fundraising efforts", commented Robert E. Yates, CEO of Pulse, "It is gratifying
to see our founding and early-on shareholders reinvest in us. With
these additional funds we can accelerate our PULSE® distribution
and Natural Cabana® rollout into Mexico and Canada";
- Pulse's subsidiary, Natural Cabana, SA de CV, signed an
agreement with an established Mexico distributor in February, 2015 to
distribute Natural Cabana® Coconut Waters, Lemonades and Limeades
(Limonada's in Mexico) to key
chain store accounts obtained over the past few months. This
distributor has been in business for more than 60 years and has
more than 1,000 employees with distribution points in every major
city in Mexico and distribution
routes to almost all retail outlets. Our Mexico operations are headed by Carlos Villarreal. Mr. Villarreal was
responsible for the Mexico
introduction and distribution of Monster Energy Drink® in 2004 and
led the expansion across all of Mexico up until June, 2010. Mr. Villarreal has
worked with leading brands such as Dr. Pepper Snapple and Miller,
among others, in their entry/distribution strategies. He has also
served as a Director for Anheuser-Busch and for Grupo Modelo (Corona) in the U.S. and
Mexico;
- The Company signed an agreement with a major Canadian national
distributor of high end beverages, Unique Foods, to distribute
Natural Cabana® Coconut Water throughout Canada. Unique Foods is a leading importer of
premium beverage brands such as: Stewart's Old Fashioned Sodas,
Cascade Ice™, Hype Energy™, AQUAhydrate™ and ACTIVATE® Vitamin
Drinks. This is in addition to Pacific Bottleworks' nationwide
Canadian distribution of Natural Cabana® Lemonades/Limeades;
- Pulse has Walmart store manager approval status across the
country to sell Natural Cabana® Lemonade/Limeade. The Pulse team
has set more than 300 Walmart stores to date;
- Pulse is in the process of setting 4,000 retail stores for
April, May and June: more than 3,500 stores are being set for
Natural Cabana® Lemonades/Limeades, 500 for Coconut Waters, and 300
for PULSE® Heart & Body Health functional beverages;
- Pulse is currently negotiating with regional and national chain
stores that have the potential of 13,000 additional stores selling
one or all of its brands: more than 8,000 for Lemonade/Limeade,
more than 7,000 for Coconut Water, and more than 5,500 for
PULSE®;
- Pulse's Natural Cabana® Coconut Water was featured as a cover
article in the March 2015 edition of
Beverage Industry, a national beverage magazine. Link to the
related article:
http://www.bevindustry.com/articles/88249-coconut-water-sales-expanding-robustly.
The article discusses the sector and all of the health benefits of
coconut water and that the category is expanding rapidly in
North America, Europe and Asia. They talk about all the
major companies in the category and that Natural Cabana® Coconut
Water is a new entrant in the category. However, after
considering all the entrants in the category and their packaging
they chose to place Natural Cabana® Pineapple Coconut Water on the
cover because of its packaging.
Pulse introduced Natural Cabana® Lemonade in 2012 and since then
has developed a multi-national comprehensive distribution system
through more than 150 distributors in 48 States, Canada, Mexico, Panama, Bermuda and Ireland. In January
2014 Pulse expanded into Limeade, and in March 2014 expanded into Coconut Waters. PULSE®
Heart & Body brand of functional beverages, originally
developed by Baxter Healthcare commences distribution in May, 2015
starting in a 137 store chain of neighborhood markets that
specialize in new, leading edge products. Pulse believes the new
flavor profiles and formulation will have significantly wider
distributor, buyer and consumer appeal.
By establishing a multi-national distribution system, Pulse has
secured, in three years, more than 20,000 listings for its
Lemonades/Limeades and more than 5,000 listings for its Coconut
Waters. Some of the more notable regional and national grocery and
convenience chain stores selling its brands are:
Albertsons/Safeway, Walmart, Kroger/Fred
Meyer/Ralphs, Kmart, Circle K, Walgreens, 7-Eleven, Whole
Foods, H-E-B, Hy-Vee Supermarket, Save Mart Supermarkets,
Hannaford, Food City, Raley's Supermarkets, Price Chopper
Supermarkets, WinCo Foods, and Gelson's Supermarket.
The Company distributes its brands through a strategic
regional and international distribution system, which includes over
85% Class "A" distributors such as Sysco, The Sygma Network,
Core-Mark, Snyder's-Lance, UNFI
and distributors for Anheuser Busch, Miller
Coors, Pepsi, Coca-Cola, RC/7-Up and Cadbury Schweppes.
2014 fiscal year was up compared to fiscal 2013 due to fourth
quarter sales which were up 70% over the comparable quarter in
2013. This turnaround was due to the extension of its Natural
Cabana® brand into Limeade and Coconut Water. The Company's
Lemonades/Limeades fourth quarter sales were up 39% over the
comparable quarter in 2013. The Company expects sales to increase
as it expands internationally into Mexico and Canada. The Company is fulfilling the first
order for Coconut Water sourced from its new Asian manufacturer.
This order should be available for distribution during the first
week of May. This new coconut water was widely taste-tested and
paneled and the consensus of opinion was that it better suits the
palette of North American coconut water consumers.
The Company plans to produce Natural Cabana® Lemonade/Limeade
("Limonada") for the Mexico market
in a 16oz glass bottle format.
Bob Yates, Chief Executive
Officer said, "We achieved significant operational progress during
the fourth quarter of 2014 to date. We have spent 3.5 years in
establishing our comprehensive nationwide and international
distribution system. We believe this and the highlights discussed
above will lead to a breakout year in 2015. With the progress we
are making, we are confident in the delivery and execution of our
product launches, continued sales and marketing strategies and look
forward to communicating more progress on this with our
shareholders during 2015."
About The Pulse Beverage Corporation
Pulse Beverage Corporation is an emerging beverage company that
offers beverage brands that are great tasting, good-for-you,
refreshing, low-calorie natural drinks, including: PULSE® Heart
& Body Health functional beverages, Natural Cabana® Lemonade
and Limeade and Natural Cabana® Coconut Water. Combining
all-natural ingredients, essential vitamins and minerals, Pulse's
beverage brands provide consumers with high-quality, healthy
alternatives. For more information, please visit:
www.pulsebeverage.com or email info@pulsebeverage.com.
Follow Pulse Beverage on Twitter
at https://twitter.com/drinkpulsebev.
Become a Pulse Beverage Facebook Fan
at https://www.facebook.com/PulseBeverageCorporation.
Forward-Looking Statements
http:/ir.pulsebeverage.com/forward-looking-statements
Investor Relations Contact:
Colin Banks
Acorn
Management Partners
Phone: +678-736-5681
investors@pulsebeverage.com
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SOURCE Pulse Beverage Corporation