BOSTON, Nov. 28, 2014
/PRNewswire/ -- Rue La La (www.ruelala.com), a leading ecommerce
destination, reported record-breaking sales via mobile devices
Thanksgiving Eve, with 68% of sales
coming from mobile.
As a leader in the mobile space, Rue La La's more than 13
Million Members have embraced mobile shopping, which accounts for
50% of Rue La La's daily sales. On Thursday evening, shoppers
pushed back from the Thanksgiving
table and turned to their devices. From 5 PM – 8 PM ET, Rue
La La saw its peak traffic on mobile devices. Men's fashion and
women's accessories were the most popular items purchased via
mobile and the highest value item ordered was a $10,000 diamond bracelet, which was ordered via
tablet.
"Our Members voted with their phones and tablets this
year. Rather than sacrificing time with friends and family,
they accessed the best holiday deals and merchandise through their
mobile devices," said Steve Davis,
Rue La La's CEO. "Each year we see record breaking mobile traffic
beginning with Thanksgiving weekend
and this year was no exception. The increase in sales and
traffic over Thanksgiving Night
demonstrates to us that Members understand they can still access
the best holiday deals wherever they may be."
Rue La La kicked off holiday weekend shopping on Thursday
evening, with the launch of the Holiday Dash Boutique, encouraging
Members to lean back on the sofa and relax with their tablets and
smartphones after Thanksgiving
dinner. On Monday, November
24th, Rue La La launched its "12 Gift Steals"
program, a five-day series featuring must-have items at
Members-only pricing, launching at 8AM
ET and available for just 24 hours. An expansion
of its popular "Today's Fix" feature, the "12 Gift Steals" Series
ran Monday November 24th
and Tuesday November 25th;
and will continue on Friday November
29th; Saturday, November 30th;
and Monday, December
1st.
Holiday shopping continues beyond the Black Friday and Cyber
Monday weekend with Rue La La's Handpicked Holiday Gift Shop, an
always-open, constantly refreshed Boutique featuring the best gifts
at Members-only prices. Every item is carefully hand-selected by
Rue La La's merchants, but if a gift isn't exactly what the
recipient is looking for, the company's guaranteed gifting policy
ensures returns are easy and free – so everyone gets just what they
want this year.
About Rue La La
Rue La La, a lifestyle online shopping destination, provides its
Members with access to curated boutiques of coveted designer
offerings at private sale prices. Each day, Rue La La Members
discover the most desired men's, women's and children's apparel and
accessories; home décor and accents; and exclusive destinations and
experiences. Rue La La's engaging approach to retail has
brought theatre and excitement to online shopping, creating a
captivating e-commerce destination that strategically supports its
brand partners and inspires its Members daily. Rue La La is
ranked #11 on Internet Retailer's 2014 Mobile 500 List and was
recognized as the 2012 Mobile Merchandiser of the Year by Mobile
Commerce Daily. Visit us at www.ruelala.com.
Media Contacts
Erica Annon / Rue La La /
eannon@ruelala.com / 860-798-5966
Marni Raitt / DiGennaro
Communications / marni@digennaro-usa.com / 323-633-6120
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SOURCE Rue La La