Leading SEC digital publisher launches 4-part
editorial series on college softball
ORLANDO,
Fla., June 15, 2022 /PRNewswire/ -- Saturday
Down South, the premium digital publisher covering college sports
in the Southeastern region of the United
States and brand of the XLMedia PLC (AIM: XLM) publishing
portfolio, announces that it has launched a 4-part, enterprise
level editorial series on NCAA softball titled "Launch Mode."
"Launch Mode" explores college softball, and how it is in the
midst of the greatest transition in the sport's history. The game
no longer belongs to slap hitters, it belongs to the power hitters.
Technology, year-round training and launch angles have joined
forces to create a historic 2022, in which individual, team and
league NCAA home-run records have been shattered. The series tells
a story how, in just 20 years, the game has forever changed.
"The release of "Launch Mode" is a great moment in our brand's
history. It showcases once again our editorial expertise while
expanding our audience and coverage to include sports beyond
college football," said Kevin
Duffey, Vice President of College Sports at Saturday Down
South. "Our team sees the engagement that college softball content
is getting, and it's definitely an under-reported sport in college
sports. We're eager to continue to increase our coverage of this
sport."
Last year, Saturday Football Inc, the publisher of two leading
college media sites, Saturday Down South and Saturday Tradition,
was acquired by XLMedia PLC for $24
million. Following the acquisition, the publisher has looked
to cover a wider variety of college sports.
"Our team noticed that college softball was in the midst of a
home run revolution, but it wasn't until we dug into the research
that we discovered just how dramatically the game had changed in
just 20 years," said Chris Wright,
Executive Editor of College Sports at Saturday Down South.
"Everybody was caught up in the record-breaking numbers of 2022,
but nobody was providing context or explaining how we got to this
point. Finding those answers was the challenge and goal of this
series. The fact that we're able to bring well-deserved attention
to women's softball -- and showcase these incredible athletes --
made the project even more satisfying."
The 4-part "Launch Mode" series is now live here:
https://www.saturdaydownsouth.com/launch-mode-softball-slugger/
About Saturday Football Inc.:
Founded in 2014,
Saturday Football Inc. operates two leading college football media
sites, saturdaydownsouth.com and saturdaytradition.com, which cover
the popular Southeastern Conference (SEC) and Big 10 college sports
conferences. The brands tap into proud fandoms by providing news,
insights and sports-tainment for a core audience that appreciates
passionate, authentic voices. Combined, the sites generate an
audience of approximately 10 million visits per month.
About XLMedia:
XLMedia (AIM:XLM) is a global
digital performance publisher. Operating across sports, personal
finance, and gaming, the Group utilizes data science to reach the
right audiences with the right content at the right time — driving
action and building valuable relationships between audiences and
partners.
View original
content:https://www.prnewswire.com/news-releases/saturday-down-south-launches-new-college-softball-series-301567817.html
SOURCE XLMedia