WPP PLC Wunderman acquires 2Sales (8353Z)
September 05 2018 - 4:30AM
UK Regulatory
TIDMWPP
RNS Number : 8353Z
WPP PLC
05 September 2018
FOR IMMEDIATE RELEASE 5 SEPTEMBER 2018
WPP PLC ("WPP")
Wunderman acquires Amazon-focused content and campaign agency
2Sales
WPP announces that its wholly owned global digital agency,
Wunderman, has acquired 2Sales International S.A., an ecommerce
consulting agency.
2Sales supports global brands in building their business on
Amazon, and will become part of Wunderman's growing global commerce
offering, Wunderman Commerce.
2Sales employs 66 people in Luxembourg and is a one-stop Amazon
solution that utilises automated processes to optimise content
generation, sales and promotions across eight international Amazon
platforms. Clients include Acco, Columbia, Fiskars and SC
Johnson.
The acquisition further strengthens Wunderman Commerce's Amazon
expertise across supply chain, operations and assortment planning,
content/search optimisation and promotional management,
particularly in European markets where Amazon's market share is
growing rapidly.
Wunderman Commerce employs over 1,000 global ecommerce experts
including strategists, technologists and creatives in addition to
over 50 software and technology partners. It brings together WPP's
leading commerce agencies - Salmon, Gorilla Group, POSSIBLE
Commerce and Marketplace Ignition - under the Wunderman brand.
Further information
Niken Wresniwiro, WPP
+44 (0)20 7408 2204
About WPP
WPP is the world leader in communications services. The Group
provides a comprehensive range of services including digital,
ecommerce & shopper marketing; advertising & media
investment management; data investment management; public relations
& public affairs; brand consulting; health & wellness
communications; and specialist communications.
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
ACQSSLSAIFASEFU
(END) Dow Jones Newswires
September 05, 2018 04:30 ET (08:30 GMT)
Wpp (LSE:WPP)
Historical Stock Chart
From Apr 2024 to May 2024
Wpp (LSE:WPP)
Historical Stock Chart
From May 2023 to May 2024