Business Update
March 15 2005 - 2:00AM
PR Newswire (US)
Business Update For Immediate Release 15th March 2005 Timestrip
plcsupplies smart label technology to Ocado - a UK leading online
grocer Timestrip plc, which markets an inexpensive and versatile
label technology for accurately measuring lapsed time, is pleased
to announce further progress in its strategy of marketing its
technology to a mass market consumer customer base. The Group has
entered into a supply agreement with Ocado, one of the UK's leading
online grocers, to sell Timestrip� retail packs among its range of
grocery and household products currently available to a third of UK
households. The retail pack, available in April, will comprise of
25 disposable, self-adhesive timestrip� smart-labels measuring time
of up to 14 days in the fridge and will allow consumers to monitor
how long refrigerated produce has been open by simply activating
the timestrip� and attaching it to food stuffs. This product has
been approved and certified by the Good Housekeeping Institute and
will retail at �1.99. Reuben Isbitsky, joint CEO and Founding
Director of Timestrip plc commented: "We are very excited that our
retail product has been selected by Ocado, which has a proven track
record of providing high quality goods and unrivalled customer
service. We believe that this online retail agreement, which Ocado
is marketing to key customers nationwide via the distribution of
sample timestrip� packs, will showcase the strength of both our
technology and product offering, which has significant mass market
applications and will drive its growth as a household recognised
brand." For further information: Paul FreedmanReuben Isbitsky Joint
CEOs, Timestrip plc 01462 440700 Shane Dolan, Biddicks 0207 448
1000 END DATASOURCE: TIMESTRIP PLC
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