Sosandar PLC Trading Update (5093E)
February 12 2018 - 2:00AM
UK Regulatory
TIDMSOS
RNS Number : 5093E
Sosandar PLC
12 February 2018
SOSANDAR PLC
("Sosandar" or the "Company")
Trading update
Seasonal trading exceeds management expectations
Sosandar PLC (AIM: SOS.L), the online women's fashion brand,
announces a strong performance across the December 2017 and January
2018 trading period with net revenues exceeding management
expectations.
The strong trading follows on from its successful flotation on
AIM and fundraising in November 2017, which has enabled the Company
to acquire larger and wider ranges of product and to accelerate its
media and marketing activities.
Strong seasonal sales were driven by both new customer
acquisition and increased repeat purchase with key KPIs ahead of
management expectations. Basket size, conversion rate and traffic
to the website were all ahead of target. Investment in new
marketing channels continues to accelerate customer acquisition.
Customer promotional brochures showcasing, partywear, dresses,
knitwear, outerwear, luxury leather and footwear categories drove
both new customer acquisition and repeat purchases during the
festive period.
Please click link below to view some Sosandar product lines:
http://www.rns-pdf.londonstockexchange.com/rns/5093E_-2018-2-9.pdf
Julie Lavington and Ali Hall, Joint CEOs, commented: "During the
busiest and most fiercely competitive online trading period of the
year, we are delighted with our Christmas and New Year sales
results. We achieved multiple sell-outs of a number of products,
highlighting huge demand from both existing and newly acquired
customers. Demand was so high that we have generated large waiting
lists that we have fulfilled with repeat orders. Strong results
from marketing activity, especially brochures, has given us the
confidence to increase investment in this area, ahead of plan, to
sustain and accelerate growth in trading results."
The Company expects to publish unaudited interim accounts for
the nine month period ended 31 December 2017 by 31 March 2018.
Enquiries
Sosandar plc www.sosandar.com
Julie Lavington / Ali Hall, c/o Walbrook PR
Joint CEOs
Cairn Financial Advisers
LLP (Nominated Adviser) +44 (0) 20 7213 0880
Sandy Jamieson/Liam Murray
/ Richard Nash
Turner Pope Investments
(TPI) Limited (Broker) +44 (0) 20 3621 4120
Ben Turner / James Pope
Walbrook PR +44 (0) 20 7933 8780 or sosandar@walbrookpr.com
Paul McManus / Nick Rome Mob: +44 (0)7980 541 893
/ 07748 325 236
Note to Editors:
About Sosandar PLC
Sosandar is an online womenswear brand specifically targeted at
a generation of women who have graduated from younger online and
high street brands, and are looking for affordable clothing with a
premium, trend-led aesthetic. Based on previous experience within
the UK fashion industry and their understanding of the target
demographic, this is a section of the market that the Company
believes is currently being overlooked.
Sosandar was launched on 19 September 2016 following ten months
of preparation that included building the management team,
designing the initial Sosandar range, sourcing suitable suppliers,
appointing a logistics provider and building the website. The
Sosandar business model is built around using trend-led, in house
designs that are sourced from a variety of global suppliers to
cater for a growing market of fashion conscious women, while
utilising an outsourced logistics provider that can support its
planned growth over the coming years.
Sosandar's founders are Alison Hall and Julie Lavington, who
have previously worked together at high street fashion and
celebrity style magazine Look, as editor and publishing director
respectively. They have a combined experience of over 35 years in
the media and fashion industries, including in the design of
fashion ranges for some of the UK's high street retailers,
including Debenhams, Office, Oasis and JD Williams.
More information is available at www.sosandar.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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