LONDON--Sky PLC (SKY.LN) said Wednesday it has invested 0.3 million pounds ($0.43 million) in mobile fan engagement and sports marketing company InCrowd.

InCrowd, formed by the team behind sports data company, Opta, specializes in developing mobile apps, offering real time content, match analysis and interactive games, providing clubs and rights holders with a direct way to engage with fans.

Sky Sports, which has developed some of the U.K.'s most popular digital channels, will work with InCrowd to explore new ways of delivering the best content to sports fans, the satellite broadcaster said.

-Write to Ian Walker at ian.walker@wsj.com; @IanWalk40289749

(END) Dow Jones Newswires

February 03, 2016 02:25 ET (07:25 GMT)

Copyright (c) 2016 Dow Jones & Company, Inc.
Sky (LSE:SKY)
Historical Stock Chart
From Apr 2024 to May 2024 Click Here for more Sky Charts.
Sky (LSE:SKY)
Historical Stock Chart
From May 2023 to May 2024 Click Here for more Sky Charts.