RhythmOne Releases “Programmatic Insights Report – Spotlight on Quality” Global Update for October-December 2017
February 27 2018 - 8:00AM
RhythmOne plc (LSE AIM:RTHM), a global advertising technology
company, today announces the release of the Q4 2017 installment of
its “Programmatic Insights Report – Spotlight on Quality” series.
Based on an analysis of the 2.8 trillion average monthly ad
opportunities RhythmOne’s programmatic platform processed from
October to December 2017, the report provides insight into quality
trends and invalid traffic (IVT) blocking rates by device, type,
and ad size. This is the series’ first global update; included
within are breakouts for North America (US and Canada), the UK, and
Europe.
Leveraging RhythmGuard, RhythmOne’s proprietary brand safety
technology that filters underperforming or suspicious traffic
before it reaches the marketplace, the report provides a unique
perspective about where and why quality shifts are occurring across
its significant supply footprint, and offers guidance to
advertisers and brands when designing their advertising programs
and measuring success.
Summary of Q4 2017 Findings and Insights
- Across the globe by type, RhythmOne’s average blocking rate for
video advertising slightly edged out banner advertising (49% vs.
45%)
- Inventory on desktop devices (56% of overall ad opportunities)
was blocked at a higher rate than mobile devices (38%)
- IVT blocking on the mobile web (56%) and mobile app (27%)
showed some month-to-month fluctuation
- The blocking rates by respective advertisement size, for both
banners and video, was consistent from month to month (with minor
fluctuations) among North America, the UK, and Europe
- Enabling contextual blocking tactics that go "beyond the URL"
further ensures brand safety at the page level
- Running campaigns in Private Marketplaces promotes a
high-quality and transparent environment with greater control over
placement
“Quality traffic and brand safety are top-of-mind for
advertisers,” said James Murphy, VP, Programmatic at RhythmOne.
“Our latest quarterly Programmatic Insights report provides clarity
into how and where we’re addressing inventory quality within our
marketplace. The quarterly series reaffirms our commitment to
transparency within the supply chain. I’m especially excited that
we have expanded our report to include global data that will
empower our partners worldwide with trends to better understand the
dynamics of delivering quality supply.”
For more information and to download the complete Q4 2017
“Programmatic Insights Report – Spotlight on Quality,”
visit https://www.rhythmone.com/rhythmbuzz/insights/february-2018-programmatic-insights-report-update.
About RhythmOne RhythmOne drives engagement
between advertisers and targeted audiences – resulting in real,
measurable business outcomes. We offer fully integrated,
cross-screen solutions that span desktop, mobile, and connected TV
(“CTV”) across high-impact video, rich media, display, social, and
native advertising formats – ensuring advertisers reach
high-propensity audiences wherever and however they consume
content. The connections we make are further enhanced through
unique audience data and powered by our unified programmatic
platform, RhythmMax. RhythmMax includes unique verification
technology, RhythmGuard, which ensures quality audiences in brand
safe environments. This end-to-end platform – coupled with the
world-class service of our account teams – provides more direct,
efficient, and effective connections, driving ROI for advertisers
and publishers. Founded in 2004 in the UK, RhythmOne is
headquartered in San Francisco with offices in the US, UK, Europe,
APAC, and Canada. For more information, please visit
www.rhythmone.com.
Media Industry Contact Kendall Allen WIT
Strategy for RhythmOne kallen@witstrategy.com
Analyst and Investor Contact Dan Slivjanovski
RhythmOne plc
Financial Media Contacts Edward Bridges /
Dwight Burden FTI Consulting LLP (UK) 020 3727 1000
Nomad and Broker for RhythmOne Nick Westlake
(Nomad) / Michael Wharton / Toby Adcock Numis Securities Limited
(UK) 020 7260 1000
Numis Securities Limited ("Numis"), which is
authorised and regulated in the United Kingdom by the Financial
Conduct Authority is acting for the Company and no one else as
nominated advisor and UK broker and financial advisor only and will
not afford the protections afforded to clients of Numis to any
other person. To the fullest extent permitted by law Numis
expressly disclaims any liability whatsoever arising out its role
and/or of the contents of this announcement to any person other
than the Company.
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